digital marketing

Measure Value, Not Activity

Are You Measuring the Right Results? Open rates, click through rates (CTRs), and conversions are just a few of the metrics most B2B marketers tend to use when determining the results of their work. But are those really the best metrics for determining success? According to new data from Forrester, not necessarily. More and more…

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Google’s Continued Mobile Evolution

What B2B Marketers Need to Know About Google’s Latest Updates Guest Contributor: Corey Morris, Director of Digital Strategy We’re getting closer to the day when we no longer separate or distinguish traffic by     device type—when the word “mobile” as an adjective becomes a thing of the past.       Google has been…

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AdWords Expanded Text Ads: What are they and why do they matter?

Guest Contributor: Corey Morris, Director of Digital Strategy This year has been a big one with Google updates and news across all platforms and products. Google AdWords has not been immune to large scale changes that have an impact on how advertisers manage accounts and campaigns. Earlier in the year Google removed all ads from…

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When to Use PPC Advertising

  When so many obstensibly free options are available to promote your brand, it can feel like Pay Per Click (PPC) advertising is a waste of money. However, there are a few things you can accomplish with a PPC campaign that would take months to accomplish with blogging, social media posting, and other earned media.…

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