digital marketing

Search Marketing in 2017

By Renae Gonner / January 10, 2017 / 0 Comments

  Guest Contributor: Corey Morris Director of Digital Strategy   This is the time of the year where everyone posts the obligatory recap of the past year and look forward to the next. While I’m typically good for one of those types of posts, I find that they often lack details and substance. I can…

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Building Materials Industry 2017 Search Engine Benchmarks

By Renae Gonner / January 3, 2017 / 0 Comments

  Guest Contributor: Corey Morris Director of Digital Strategy The 2017 International Builders’ Show (IBS) is upon us. As we prepare our agendas and get excited to see what is new and noteworthy in the industry this year, our digital marketing team has taken a look at the state of Search Engine Marketing (SEM) for…

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SEO in Content Marketing

By Renae Gonner / December 6, 2016 / 0 Comments

  Guest Contributor: Corey Morris, Director of Digital Strategy Content marketing has exploded as a discipline and as a topic over the past several years. It impacts many of the more traditional marketing and digital marketing channels and is something that most of us admit we need to do more of or need to do it…

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Crowdsourcing: Three SEO Themes We Keep Hearing

By Renae Gonner / November 11, 2016 / 0 Comments

  Guest Contributor: Corey Morris, Director of Digital Marketing During the past few weeks, I’ve had the chance to speak at a couple of Kansas City search marketing events. The first was as a moderator of the “Better Ideas, Better Strategies” session at the SEMPO Cities KC Search Marketing Conference on Oct. 27. In addition,…

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Recap: KC Search Marketing Conference

By Renae Gonner / November 8, 2016 / 0 Comments

  Guest Contributor, Corey Morris, Director of Digital Marketing I was recently part of the second annual Kansas City Search Marketing Conference at the Sprint Accelerator. The event was presented by the Search Engine Marketing Professionals Organization (SEMPO) Cities program and Bing. The conference theme was “Better.” There were 12 speakers from across the region,…

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Do Keywords Still Matter?

By Renae Gonner / September 28, 2016 / 0 Comments

Make sure your SEO Practices are Current Guest Contributor: Corey Morris, Director of Digital Marketing I’m always surprised to hear some consultants still advise clients to focus on up to 10 keywords as the foundation of their SEO campaigns. It’s not my nature to react to the latest rumor or ranking signal in Google’s algorithm…

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Our Take From Cleveland: #CMWorld Day Two

By Renae Gonner / September 9, 2016 / 0 Comments

Corey and Kate spent two days at #CMWorld in Cleveland. This is the second of two posts sharing their quick takeaways from the event. If you haven’t seen the first, check it out.  Our second and final day at #CMWorld. And, like day one, it was a whirlwind of fresh ideas, new friends and awesome…

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Our Take From Cleveland: #CMWorld Day One

By Renae Gonner / September 8, 2016 / 0 Comments

    Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent…

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Measure Value, Not Activity

By Renae Gonner / August 30, 2016 / 0 Comments

Are You Measuring the Right Results? Open rates, click through rates (CTRs), and conversions are just a few of the metrics most B2B marketers tend to use when determining the results of their work. But are those really the best metrics for determining success? According to new data from Forrester, not necessarily. More and more…

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