Guest Contributor: Corey Morris Director of Digital Strategy This is the time of the year where everyone posts the obligatory recap of the past year and look forward to the next. While I’m typically good for one of those types of posts, I find that they often lack details and substance. I can…Read More
Many industry experts agree; the idea of collective data will be a driving force moving forward into 2017. Proprietary data and walled gardens for individual publishers aren’t cutting it anymore, there is new content daily and new iterations of the same data thousands of times per day. Consolidation and convergence giants such as Forbes…Read More
Guest Contributor: Corey Morris Director of Digital Strategy The 2017 International Builders’ Show (IBS) is upon us. As we prepare our agendas and get excited to see what is new and noteworthy in the industry this year, our digital marketing team has taken a look at the state of Search Engine Marketing (SEM) for…Read More
Guest Contributor: Corey Morris, Director of Digital Strategy Content marketing has exploded as a discipline and as a topic over the past several years. It impacts many of the more traditional marketing and digital marketing channels and is something that most of us admit we need to do more of or need to do it…Read More
Guest Contributor, Corey Morris, Director of Digital Marketing I was recently part of the second annual Kansas City Search Marketing Conference at the Sprint Accelerator. The event was presented by the Search Engine Marketing Professionals Organization (SEMPO) Cities program and Bing. The conference theme was “Better.” There were 12 speakers from across the region,…Read More
Make sure your SEO Practices are Current Guest Contributor: Corey Morris, Director of Digital Marketing I’m always surprised to hear some consultants still advise clients to focus on up to 10 keywords as the foundation of their SEO campaigns. It’s not my nature to react to the latest rumor or ranking signal in Google’s algorithm…Read More
Our #CMWorld day one is done. And, these two first-timers are energized by the networking, excited to leverage what we’ve learned, and, okay, maybe just a little tired. Here’s what’s caught Corey and Kate’s attention in Cleveland. First, content marketers as a whole are working more from assumptions than fact. Consider: 57 percent…Read More
Are You Measuring the Right Results? Open rates, click through rates (CTRs), and conversions are just a few of the metrics most B2B marketers tend to use when determining the results of their work. But are those really the best metrics for determining success? According to new data from Forrester, not necessarily. More and more…Read More
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