digital marketing

4 Ways Building Materials Manufacturers Can Benefit From a Blog

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will convince you…

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4 PR Trends You Must Adopt in 2017

  Last year proved that public relations (PR) is more important than ever before in the nearly real-time existence of today. The combination of a controversial presidential race and several major stumbles by well-known corporations made 2016 a year that will go down in the history books. Throughout it all, there were nuggets of knowledge and information…

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Plan to Measure What Matters

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. I have recently had the opportunity to help a prospective client navigate their options when being aggressively pursued to renew a yellow pages…

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B2B Marketing on Snapchat and Other Video Sharing Sites

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of…

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Fifteen Million Dollars or Fifteen Cents – What is the Cost of Web Traffic?

      Guest Contributor: Corey Morris Director of Digital Strategy   I recently saw in Ad Age that estimated the cost for a 90-second TV ad slot in the Super Bowl to be fifteen million dollars. While a Super Bowl ad goes out to a massive audience on what many consider an unofficial national…

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Search Marketing in 2017

  Guest Contributor: Corey Morris Director of Digital Strategy   This is the time of the year where everyone posts the obligatory recap of the past year and look forward to the next. While I’m typically good for one of those types of posts, I find that they often lack details and substance. I can…

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Building Materials Industry 2017 Search Engine Benchmarks

  Guest Contributor: Corey Morris Director of Digital Strategy The 2017 International Builders’ Show (IBS) is upon us. As we prepare our agendas and get excited to see what is new and noteworthy in the industry this year, our digital marketing team has taken a look at the state of Search Engine Marketing (SEM) for…

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SEO in Content Marketing

  Guest Contributor: Corey Morris, Director of Digital Strategy Content marketing has exploded as a discipline and as a topic over the past several years. It impacts many of the more traditional marketing and digital marketing channels and is something that most of us admit we need to do more of or need to do it…

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Crowdsourcing: Three SEO Themes We Keep Hearing

  Guest Contributor: Corey Morris, Director of Digital Marketing During the past few weeks, I’ve had the chance to speak at a couple of Kansas City search marketing events. The first was as a moderator of the “Better Ideas, Better Strategies” session at the SEMPO Cities KC Search Marketing Conference on Oct. 27. In addition,…

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