digital marketing

How Will New Data Privacy Regulations Affect You?

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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Is Quora's New Ad Program Really Good for B2B Marketers?

  Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks…

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Key Digital Branding Tips to Dominate Your Online Presence

  In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes…

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Are You Properly Using Intent Data?

    Your sales and marketing departments should be constantly on the lookout for the most cutting edge revenue driving innovations. One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Many companies…

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4 Questions Small Businesses Should Ask About Your Website

  In some ways, the features that make a website a good website vary from one small business to the next. Every small business serves a unique market, and your website should reflect that. But there are a few key basics that every small business should demand in their website regardless of market if you…

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Inbound and Outbound Marketing: A Lesson in Marketing Reinforcement and Recall Value

    Too many business owners assume that inbound and outbound marketing are mutually exclusive and have little, if any, impact on one another. The truth is that both forms of marketing reinforce the other. Inbound marketing is best thought of as a “pull” style of marketing that makes use of premium content, referrals and…

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4 Ways Building Materials Manufacturers Can Benefit From a Blog

    Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will…

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4 PR Trends You Must Adopt in 2017

  Last year proved that public relations (PR) is more important than ever before in the nearly real-time existence of today. The combination of a controversial presidential race and several major stumbles by well-known corporations made 2016 a year that will go down in the history books. Throughout it all, there were nuggets of knowledge and information…

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Plan to Measure What Matters

The “measure what matters” phrase has been around for a long time, but as marketers we can put it into practice more today than in any decade or generation in the past. I have recently had the opportunity to help a prospective client navigate their options when being aggressively pursued to renew a yellow pages…

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B2B Marketing on Snapchat and Other Video Sharing Sites

Too many B2B marketing experts are missing the wealth of opportunity that comes from a solid presence on social media sites with a reputation for B2C and personal, non-business content. Savvy marketers recognize that the addition of business analytics to specialized profiles on Instagram and the plethora of articles that detail the business uses of…

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