digital marketing

Should Augmented Reality Be Part of Your Digital Marketing Strategy?

Augmented reality became really popular a few years ago when Pokemon Go came out. It was the first time that an augmented reality game was available and popular. Since then, there have been a lot of advancements in the augmented reality space. People are even watching live sports games from their living room and seeing…

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Don't Forget the Conversation!

When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry. Why? Consider these four reasons why…

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What are Marketers Doing with AI Right Now?

  The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves…

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New Marketing in the Age of Local

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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How Will New Data Privacy Regulations Affect You?

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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Is Quora's New Ad Program Really Good for B2B Marketers?

  Advertisers, in general, are overwhelmingly positive about the new Quora ad program, which came out of beta earlier in 2017. The new self-serve program allows advertisers to target and create text-based ads at their fingertips. However, the scale of the platform limited its use initially for B2B marketers, although the low Cost Per Clicks…

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Key Digital Branding Tips to Dominate Your Online Presence

  In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes…

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Are You Properly Using Intent Data?

    Your sales and marketing departments should be constantly on the lookout for the most cutting edge revenue driving innovations. One idea that is gaining an enormous amount of traction – with good reason – is intent data. Intent data, is at its core, a tool for marketers that closely resembles big data. Many companies…

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4 Questions Small Businesses Should Ask About Your Website

  In some ways, the features that make a website a good website vary from one small business to the next. Every small business serves a unique market, and your website should reflect that. But there are a few key basics that every small business should demand in their website regardless of market if you…

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Inbound and Outbound Marketing: A Lesson in Marketing Reinforcement and Recall Value

    Too many business owners assume that inbound and outbound marketing are mutually exclusive and have little, if any, impact on one another. The truth is that both forms of marketing reinforce the other. Inbound marketing is best thought of as a “pull” style of marketing that makes use of premium content, referrals and…

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