Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the…Read More
It’s difficult to balance new media such as digital and social with traditional media such as TV, radio and print. While it’s easy to grab on the next “shiny” idea, doing so may not improve your revenues and profits. One method of doing so is using public relations. “Public relations (PR) is work that helps…Read More
Marketing has come a long way since newspaper and television advertising only days. Shoppers are searching for products and services more and more on the internet, and some search exclusively on mobile devices. In fact, it’s hard to keep up with the changes and innovation in technology because it changes so quickly. But the truth…Read More
When it comes to online content, business-to-business (B2B) buyers have recently begun to resemble consumers more and more when it comes to watching videos. In fact, 70 percent of prospective B2B customers rely on videos to inform their purchases, according to Google, and over 75% of companies surveyed by the Content Marketing Institute reported using…Read More
Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any…Read More
When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…Read More
If you feel like your digital marketing plan is subpar and is not getting the attention that you want with it, you are not alone. In fact, it is something that is very common in this age of digital marketing. Not only are you trying to do everything you can to stay relevant and in…Read More
The world is continually evolving into a digital sphere. We all now reach for the internet through our digital devices to search for information or to get things done. Most professionals rely heavily on the internet for information and socialization, and building contractors have not been left behind by this wave. In the past six…Read More
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We focus on building solid relationships from day one, because we understand that trust isn’t given, it’s earned over time.