digital marketing

Your Marketing Analysis Starts During Website Design

Analyzing a marketing program is an essential component of improving it. Too many marketers save this vital aspect of consultation for last instead of making it a central component of every aspect of the marketing process. Assessing a marketing program at its end assuresits end. The modern market moves in a way that makes it difficult for any…

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5 B2C Trends Successful B2B Companies Must Follow

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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3 Digital Marketing Trends that Belong in Every Business’ Strategy

When’s the last time you took an objective look at your company’s business marketing strategy? Do you tend to rehash the same ideas every year when it comes time to create that strategy? It’s time to take a fresh look at this key advertising tool and make sure that it includes the following trends: 1.…

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Top Tips to Help Your Digital Marketing Plan Stand Out

If you feel like your digital marketing plan is subpar and is not getting the attention that you want with it, you are not alone. In fact, it is something that is very common in this age of digital marketing. Not only are you trying to do everything you can to stay relevant and in…

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Digital Marketing Tactics You May Have Forgotten

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of…

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Creative Digital Marketing Ideas to Help You Appeal to Contractors

The world is continually evolving into a digital sphere. We all now reach for the internet through our digital devices to search for information or to get things done. Most professionals rely heavily on the internet for information and socialization, and building contractors have not been left behind by this wave. In the past six…

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Should Augmented Reality Be Part of Your Digital Marketing Strategy?

Augmented reality became really popular a few years ago when Pokemon Go came out. It was the first time that an augmented reality game was available and popular. Since then, there have been a lot of advancements in the augmented reality space. People are even watching live sports games from their living room and seeing…

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Don't Forget the Conversation!

When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry. Why? Consider these four reasons why…

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What are Marketers Doing with AI Right Now?

  The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves…

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New Marketing in the Age of Local

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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