Decking

3 Trade Show Booth Elements You Shouldn't Skimp On

By Elton Mayfield / April 19, 2018 / 0 Comments

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

Read More

IBS 2016: “The New Big Thing” Is…

By Elton Mayfield / February 23, 2016 / 0 Comments

My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps…

Read More

10 IBS Insights You Need to Know (Part 2/2)

By Renae Gonner / January 28, 2016 / 0 Comments

Part Two: 5 Design Trends from IBS 2016   Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…

Read More

10 Trade Show Tips That Speak for Themselves

By Elton Mayfield / December 22, 2015 / 0 Comments

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

Read More

6 of My Favorite Building Products Manufacturer Apps

By Renae Gonner / December 10, 2015 / 0 Comments

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…

Read More

Building Products Trade Show Tips Roundup!

By Elton Mayfield / September 29, 2015 / 0 Comments

What You Need to Prepare for This Year’s Trade Shows It’s official: trade show season is in full swing. As someone who attends his fair share of them, I can attest to it. This week, I will be attending the DeckExpo and Remodeling Show, where I will visit booths from many companies in the building…

Read More

The Next Big Trend for Building Products Marketing

By Renae Gonner / March 25, 2015 / 0 Comments

…And How It Can Boost Your Sales Having worked in building products marketing for close to 30 years, I’ve seen firsthand how changes in the economy and homeowner mentality can affect trends in the building industry, design, and more. As the economy bounces back and a new generation of homeowners enters the market (and others…

Read More

About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.