Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! When planning your trade show exhibit, it’s easy to fall victim to habits that would make any good horror movie scream queen proud. We’ve discussed in Parts 1 & 2 of this series a few other horror movie clichés that marketers commonly fall victim…Read More
Avoid Falling Victim to Horror Movie Clichés Download the E-Book Today! As introduced in the first post of this series, there are many mistakes made at trade shows comparable to terrifying elements of a horror show. In our last post, we emphasized the importance of communicating with your team and understanding where to place displays…Read More
What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really…Read More
Marketers need to understand how lumberyards have changed and adjust to new needs The past few years have been more than brutal for everyone up and down the building materials channel. We’ve all seen businesses close, friends out of work and everyone wondering when does this end? For those fortunate to have survived it has…Read More
Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you to control costs, rewards your customers, makes your life easier and is scalable. Today I want to talk about…Read More
Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor or a dealer – you need your customers (or your customer’s customers!) to help carry your message down and get your products sold.…Read More
Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009, Hanley Wood has co-located the Deck Expo with the Remodeling Show and this has proven successful for both parties. The shows represents all parts of…Read More
Building Relationships that Grow
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We focus on building solid relationships from day one, because we understand that trust isn’t given, it’s earned over time.