Lessons Learned from the 2016 ISC West Show As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for…Read More
What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention…Read More
Are You Using All the Sales Tools Available to You? As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…Read More
Sales and Strategy Go Hand In Hand What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because…Read More
…And How It Can Boost Your Sales Having worked in building products marketing for close to 30 years, I’ve seen firsthand how changes in the economy and homeowner mentality can affect trends in the building industry, design, and more. As the economy bounces back and a new generation of homeowners enters the market (and others…Read More
The months of planning for your biggest trade show of the year are behind you. You have nursed your sore feet and turned in your expenses from the big show. Now comes the real work of closing business, nurturing leads and following up with those leads. Having a key post show plan is as important…Read More
Although you have invested hours, days, or even weeks (not to mention your money) in planning your trade show booth, you have just seconds to engage potential customers and get them to remember your brand, products, and services. Ask yourself a few questions, as you get prepare: Are you ready? Have you put together a…Read More
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