Data

5 Emerging Marketing Channels for B2B in 2019

By Elton Mayfield / April 23, 2019 / 0 Comments

As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…

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Let the Creative Department Do Their Job

By Renae Gonner / March 5, 2019 / 0 Comments

With AI and machine learning taking center stage in the minds of many marketing experts, some traditionally creative “pure” marketers may find their skill sets pushed to the background. After all, graphic design for print paraphernalia and logos can now be done with a couple of clicks online. Putting together an entire marketing campaign is…

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How Will AI Affect Marketing in 2019?

By Elton Mayfield / February 28, 2019 / 0 Comments

One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect…

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Creating a Winning B2B Brand

By Renae Gonner / February 5, 2019 / 0 Comments

Do you want your B2B branding to be boring? Most companies don’t! But, many B2B brands today are mired in old-fashioned, outdated mentalities, and end up missing what connects with their audience. B2B branding has been evolving, and competition has never been fiercer. To be a winner in the B2B landscape today, you need a…

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Making Customer Surveys Great Again

By Renae Gonner / July 17, 2018 / 0 Comments

Learning more about your customer base may be the number one way to grow your presence in the market and zoom ahead of your competition. However, those same tired customer surveys from years ago are simply not getting the job done anymore. We’ve put together five tips to help you supercharge your surveys and “make…

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Is Data Science the Key to Marketing?

By Renae Gonner / May 22, 2018 / 0 Comments

Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago.…

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What are Marketers Doing with AI Right Now?

By Elton Mayfield / May 3, 2018 / 0 Comments

  The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves…

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How Will New Data Privacy Regulations Affect You?

By Renae Gonner / April 24, 2018 / 0 Comments

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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