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6 Trade Show Marketing Do’s & Don’ts

Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. (Don’t believe me? My business partner and I have only been blogging about it here, here, here, here, and oh yeah, here.) There is perhaps no more important trade show for building products marketers than the International …

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IBS 2016: Innovation Starts at the End of the Channel

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an …

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What Building Products Marketers Need to Know About Millennials (Part 1/2)

New Customers, New Expectations   Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique …

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6 of My Favorite Building Products Manufacturer Apps

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used …

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