Customers

3 Ways to Automate the B2B Customer Journey

The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they …

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3 Trade Show Booth Elements You Shouldn’t Skimp On

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements …

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Why B2B Marketing Content Must Be Customer-Centric

  While many forward-thinking B2B marketers aim for customer-centricity, according to a recent study commissioned by Squiz, many brands still have much work to do. Despite the fact that 83 percent of those surveyed who rated customer centricity as crucial, 41 percent of them still thought more work needs to be done in order to …

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Is Modern B2C Marketing Overlapping with B2B Marketing?

  The successful methodologies that work in B2C sales funnels are not traditionally the ones that work in B2B. However, the current business landscape is anything but traditional. Technology and data are both pushing marketing in new directions. Now that virtually every company in the world has the ability to aggregate data at scale, the world …

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Do You Want to Improve Lead Gen? Personalize Your B2B Marketing.

  Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full …

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