4 Steps to Find and Develop “Freds” in Your Organization I recently wrote a blog post on Mark Sanborn’s book, The Fred Factor. While that post focused on explaining what a Fred is (long story short: a passionate employee who delivers an extraordinary customer/client experience) and how to identify one, this blog post will…Read More
4 Lessons Anyone Can Learn from Fred’s Example in Customer Service I was at an event recently and had a chance to visit with different people with varied backgrounds and professional pursuits. Someone asked the group, “are you a Fred?” and maybe more importantly, “do you have any Freds in your organization?” That intrigued…Read More
Part Two: 5 Design Trends from IBS 2016 Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…Read More
Part One: 5 Building Products Marketing Lessons from IBS 2016 This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…Read More
New Customers, New Expectations Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique…Read More
What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention…Read More
Are You Using All the Sales Tools Available to You? As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…Read More
Content Marketing Must Be Customer-Centric, Not Company-Centric You know what I just love? Reading content by a business about their business. In my time as a marketer, I’ve learned that most of the world’s best writing comes when the writer completely disregards the audience’s needs. If I can read an entire history of a company…Read More
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