The global market is becoming a more diverse place, one that is inclusive of more cultures as it matures. Inclusive marketing is content creation that reflects this new, global marketplace. Inclusive marketing balances its output based not only on the message in the marketing, but also with the voices that are relaying that message. There is a responsibility that inclusive…Read More
The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…Read More
The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. The stereotype comes from a good place – orders made to scale cannot afford to be wrong. Companies are spending more money, they are trying to find long-term supply chain partners, and the purchases have larger customer…Read More
Part of the reason that Amazon stock has gone through the roof is that people are finally beginning to realize its potential as a marketing platform as well as a retail space. Huge brands such as Kenmore and Nike are now partnering with Amazon directly to sell instead of dealing with the overhead of physical…Read More
New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…Read More
While many forward-thinking B2B marketers aim for customer-centricity, according to a recent study commissioned by Squiz, many brands still have much work to do. Despite the fact that 83 percent of those surveyed who rated customer centricity as crucial, 41 percent of them still thought more work needs to be done in order to…Read More
The recent issue with H&M putting a young black model in a shirt that said, “Coolest monkey in the jungle” certainly created its share of backlash. However, the attention that the brand received from it created more attention for the brand as a whole. As they say, “there is no such thing as bad…Read More
Marketing as a whole is not a numbers game, but lead generation certainly is. We’re all blind going in. By the same token, our prospects only know what our marketing tells them until they try our products. At the beginning of the marketing process, namely during lead generation, the numbers game is in full…Read More
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