Creative

Investing in Creative Marketing for a World of Automation

By Elton Mayfield / January 17, 2019 / 0 Comments

The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process…

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5 B2C Trends Successful B2B Companies Must Follow

By Elton Mayfield / January 3, 2019 / 0 Comments

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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5 Marketing Trends You Need to Know About Now for 2019

By Renae Gonner / September 25, 2018 / 0 Comments

It’s hard to believe, but 2019 is right around the corner! It’s not too early to start thinking about the marketing trends that you need to pay attention to for next year. In fact, knowing this now can help you get a jump on things for 2019 and put you ahead of the game —…

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What is the Inverted Pyramid?

By Elton Mayfield / July 19, 2018 / 0 Comments

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…

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The 7 Deadly Sins of Branding

By Renae Gonner / December 5, 2017 / 0 Comments

  Guest Contributor: Matt Hillman, Creative Director You have a great product, great service, great people, great materials—and your brand still sucks. Competitors in the building products marketplace keep racking up sales while you struggle to get by. It feels like you’re trying to scramble up a muddy hill, expending time and resources with little-to-nothing…

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Speaking Creative: 6 Tips for Efficient Revisions

By Renae Gonner / November 2, 2017 / 0 Comments

  Guest Contributor: Matt Hillman, Creative Director If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide…

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5 Ways to Ensure You’re Using Your Creatives Effectively

By Renae Gonner / March 9, 2017 / 0 Comments

  Guest Contributor: Matt Hillman Creative Director There’s a misnomer that “creative types” are all sullen, unrealistic artists—or worse, that they don’t understand or care about the business. As a result, it’s all too easy to dismiss their potential contributions. A lot of the misperception around marketing creatives is actually founded in reality. Many writers…

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