The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process…Read More
When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…Read More
It’s hard to believe, but 2019 is right around the corner! It’s not too early to start thinking about the marketing trends that you need to pay attention to for next year. In fact, knowing this now can help you get a jump on things for 2019 and put you ahead of the game —…Read More
The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…Read More
Guest Contributor: Matt Hillman, Creative Director If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide…Read More
Guest Contributor: Matt Hillman Creative Director There’s a misnomer that “creative types” are all sullen, unrealistic artists—or worse, that they don’t understand or care about the business. As a result, it’s all too easy to dismiss their potential contributions. A lot of the misperception around marketing creatives is actually founded in reality. Many writers…Read More
Get to Know Your Creatives Guest Contributor: Matt Hillman, Creative Director When you think about your agency relationship, it’s likely your account exec is who comes to mind—and rightfully so. Day in and day out that’s who services your business; it’s who you call when you have a need, an issue or a…Read More
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