Traditional marketers have been dealing with saturation for decades. Every billboard, sign post, park bench and empty wall has been taken, it seems! Even if you can get a spot, you don’t know how many people are simply tuning it out. Although the digital world technically never runs out of space, it can become saturated…Read More
Hi! My name is Marketing. Many people think that I was born in 2018 with the proliferation of AI driven algorithms. I’m here to tell you that I have been around for much longer than the martech stack that you currently interpret me through. Don’t get me wrong – there’s nothing bad about communicating with…Read More
With AI and machine learning taking center stage in the minds of many marketing experts, some traditionally creative “pure” marketers may find their skill sets pushed to the background. After all, graphic design for print paraphernalia and logos can now be done with a couple of clicks online. Putting together an entire marketing campaign is…Read More
The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process…Read More
When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…Read More
It’s hard to believe, but 2019 is right around the corner! It’s not too early to start thinking about the marketing trends that you need to pay attention to for next year. In fact, knowing this now can help you get a jump on things for 2019 and put you ahead of the game —…Read More
The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…Read More
Guest Contributor: Matt Hillman, Creative Director If you’ve been a building products marketer for long, chances are you’ve worked with “creatives,” those writers and designers—and even developers and programmers—who make the marketing materials that help sell your products. And if you’ve worked with them, that means you’ve likely had to review work and provide…Read More
Guest Contributor: Matt Hillman Creative Director There’s a misnomer that “creative types” are all sullen, unrealistic artists—or worse, that they don’t understand or care about the business. As a result, it’s all too easy to dismiss their potential contributions. A lot of the misperception around marketing creatives is actually founded in reality. Many writers…Read More
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