Copy Writing

What is the Inverted Pyramid?

By Elton Mayfield / July 19, 2018 / 0 Comments

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…

Read More

The 7 Deadly Sins of Branding

By Renae Gonner / December 5, 2017 / 0 Comments

  Guest Contributor: Matt Hillman, Creative Director You have a great product, great service, great people, great materials—and your brand still sucks. Competitors in the building products marketplace keep racking up sales while you struggle to get by. It feels like you’re trying to scramble up a muddy hill, expending time and resources with little-to-nothing…

Read More

Trust but Verify

By Renae Gonner / October 25, 2016 / 0 Comments

Several weeks ago, a train in Hoboken, NJ crashed and quickly made national news. The first alert I received from CNBC said, “Major train accident causes ‘mass casualties’ in Hoboken, NJ: WNBC.” Just 25 minutes later, I received a second CNBC alert. This one read: “1 dead, more than 100 people injured in Hoboken train…

Read More

About Us

aboutblog

Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.