Content

Get Your Organic Traffic Soaring By Performing a Marketing Content Audit

By Renae Gonner / June 6, 2019 / 0 Comments

Do you know how well each piece of content and page on your website is performing? While it may take time, dedication, patience, and a bite out of your budget to conduct a thorough B2B content audit that provides deep, relevant information, it is essential to help you make decisions about your future content marketing…

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Why Intent Marketing Beats All

By Elton Mayfield / March 27, 2019 / 0 Comments

As digital business moves forward, every business must find better ways to produce and analyze its marketing. Every so often, new buzzwords will come into the lexicon that seem to solve all the problems and inefficiencies that our profession is having. Most of the time, these buzzwords flutter out of style just as quickly as…

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5 B2C Trends Successful B2B Companies Must Follow

By Elton Mayfield / January 3, 2019 / 0 Comments

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

By Renae Gonner / September 13, 2018 / 0 Comments

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…

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Content Marketing Strategies: Why Your Content May Not be Getting Traffic

By Renae Gonner / July 27, 2018 / 0 Comments

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in…

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What is the Inverted Pyramid?

By Elton Mayfield / July 19, 2018 / 0 Comments

The inverted pyramid style of writing is a simple guideline to creating content that engages and consistently brings in leads. With all of the different ways you can go about formatting your content, why should you consider the inverted pyramid–and what is the style anyway? Let us give you a better description of this style…

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Five Reasons to Rethink Your Call to Action

By Renae Gonner / May 9, 2018 / 0 Comments

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

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3 Ways to Get Your Public Relations Off to a Good Start

By Renae Gonner / April 3, 2018 / 0 Comments

  With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make…

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The Building Blocks for a Killer Marketing Plan in 2018

By Elton Mayfield / February 13, 2018 / 0 Comments

  2018 is here and your competition is gearing up for a new generation of business. You may not know how to direct your efforts, but there are some proven performance improvements that you can take to make a real difference. Let’s take a look at a few of the most important steps: Fully Responsive…

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How to Win the Online Marketing Battle

By Renae Gonner / January 30, 2018 / 0 Comments

  The quest to convert target customers into clients is never-ending. The battle to connect with such clients has moved to the web across the past couple decades. It is no longer enough to advertise on radio, TV, billboards, magazines, and/or newspapers. If you own, manage or advertise for a business, it is imperative you win the online…

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