Content

Intentional Social Media Targeting Can Improve Your Reputation and Your Bottom Line

Running a business is hard, regardless of what type of business you run. Not only do you have to create or otherwise acquire your product or service,  but you also need to make sure that the right people know about it.  Chances are, you have already been told you need to be on Facebook, Twitter,…

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Effective Marketing Content: What Is Emotional Marketing?

As a B2B marketer, you’ve no doubt heard about the need to use emotional marketing to connect with your target audience. Emotional involves telling a story about your brand that will connect with your target in a personal, human way. Because consumers tend to make purchasing decisions based not on logic, but on feelings, emotional…

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6 Ways to Build Your Brand Online

While Business-to-Consumer (B2C) marketers can use catchy slogans and viral campaigns to build their brands, in the Business-to-Business (B2B) world, the branding process is a little more complex. Catchy slogans and viral campaigns can be helpful, but as a B2B, your approach needs to be a bit different. Branding yourself to attract business sales isn’t…

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5 B2C Trends Successful B2B Companies Must Follow

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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Five Content Distribution Strategies for 2018 and Beyond

You’ve probably heard time and time again that content marketing is a big way to boost your presence on search engines and help you reach new customers. But what do you do if you’ve created piles of content but it doesn’t seem to be helping you gain traction? It may be time to work on…

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Content Marketing Strategies: Why Your Content May Not be Getting Traffic

When it comes to content marketing strategies, one of most difficult things is not creating the content but what happens after you hit publish. Once the content is out there, you may expect people to just flock to it. However, the saying that if you build it they will come is not always true in…

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Five Reasons to Rethink Your Call to Action

You spend time or money getting the perfect webpage designed. Then, you write the perfect copy that is sure to captivate consumers and get them interested in your brand. You spend big bucks on ads or other methods to attract visitors to your site in the first place. However, there is one more thing that…

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3 Ways to Get Your Public Relations Off to a Good Start

  With the weather continuing to improve on a daily basis throughout much of the country, the busy season for building material companies starts now. This is a great time to take a look at your public relations strategy to make sure it’s solid enough to take you through the rest of the year. Make…

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