Content Marketing

The State of B2B Content Marketing 2019

By Renae Gonner / June 20, 2019 / 0 Comments

According to Hubspot’s third The State of Content Marketing Survey 2019, there has been a lot of growth in the content marketing industry since their first survey in 2017. In 2017, “only 6% of marketers felt they knew what a successful marketing campaign really looked like — in 2019, that number has increased to more…

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A Beginner’s Guide to Content Marketing and Social Media Platforms

By Elton Mayfield / May 14, 2019 / 0 Comments

How have you heard about content marketing? This is a hot trend in the field of business promotion. The right content marketing strategy can transform your company’s reach and brand. However, it’s easy to lose a lot of time and money if you don’t have a solid plan of action. Here are some ways you…

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Four Steps to Ensure Your Content Strategy is Heading in the Right Direction

By Elton Mayfield / May 7, 2019 / 0 Comments

What would your marketing team do if you crashed on a desert island? With no compass, map, or GPS, and no way to know how to find kindling, shelter, or water, you’d be lost. How would you know which way to go? How would you know what direction is the best to follow when you’re…

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8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

By Renae Gonner / April 18, 2019 / 0 Comments

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…

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How to Market Your Next Trade Show Appearance

By Renae Gonner / April 2, 2019 / 0 Comments

2019 brings an entirely new list of tradeshows. Are you ready to market your business in a way that will make you stand out here, or are you still working off of last year’s ideas? Here are a few ideas that will help you market your next racial appearance in a way that will get…

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How To Identify Relevant Blog Topics

By Renae Gonner / February 19, 2019 / 0 Comments

The key to connecting with your target audience is engaging them frequently with relevant content that provides value, that they will seek out, and look forward to. But, it’s easy to draw a blank when you try to come up with topics that will resonate with your core base. The best way to make sure…

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6 Ways to Build Your Brand Online

By Elton Mayfield / February 14, 2019 / 0 Comments

While Business-to-Consumer (B2C) marketers can use catchy slogans and viral campaigns to build their brands, in the Business-to-Business (B2B) world, the branding process is a little more complex. Catchy slogans and viral campaigns can be helpful, but as a B2B, your approach needs to be a bit different. Branding yourself to attract business sales isn’t…

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5 B2C Trends Successful B2B Companies Must Follow

By Elton Mayfield / January 3, 2019 / 0 Comments

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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Adding Low Cost Video to Your Digital Marketing

By Elton Mayfield / November 20, 2018 / 0 Comments

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…

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5 Ways Video Marketing is Transforming B2B Marketing

By Renae Gonner / November 8, 2018 / 0 Comments

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos…

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