Construction Trends

Colors That Will Guide the Building Products Industry in 2015

The New Sherwin-Williams® 2015 Colormix Collection As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection offers a variety of color palettes for designers and other pros to consider when determining what looks will sell best in the coming months. By researching trends in…

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5 Big Myths About Building Product Branding

What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really…

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What the Pro Should Want From a Building Materials Manufacturer

Know the pro and separate yourself from the competition As a manufacturer of building products you provide solutions for the home owner that get delivered, installed, and most importantly sold by someone you don’t know. Oh sure, you ‘know’ who the builder or remodelers are. You read the trade publications, you go to conferences, you…

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5 Building Product Trends In the New Housing Market

The Housing Market is Evolving – Be Ready As we move into 2013, I think everyone is in agreement, the housing market is recovering. In some places, it’s recovered, others sill have excess inventory or foreclosures, but overall – we are through the worst time our industry has ever seen (or wants to see). So…

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Multigenerational Living Shifts How Building Products Are Marketed

Building product marketers must look at products differently to target this growing audience While multigenerational living has been a common occurrence in other countries for centuries, it is now becoming increasingly relevant in the US. In fact, since 1990 the number of multigenerational households has increased by 60%. It’s no secret that the economy has…

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Building Product Manufacturers & BIM

Are you prepared for the shift in technology to BIM? For decades, blueprints have been the way houses are built. An architect or builder creates them. The future homeowner reviews and has changes. New blueprints are created again. Then, the trades all have their turn at reviewing, offering up suggestions and identifying conflicts as best…

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The Baby Boomer Opportunity: What Building Product Marketers Can Do

NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to the Millenial generation which is a term used to describe those born between 1980 and 2000. Also known as “Generation Y”, Millennials are…

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The Housing Trend—Where Does Your Market Stand?

Every month, we get the new housing stats. Stats about everything: starts, permits, vacancies, ownership levels, mortgage rates, foreclosures, and of course, inventory levels. It seems there’s an entire segment of the industry, and especially the government, responsible for reporting all these statistics.  And those are the factual statistics. Just as often we hear ‘experts’…

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Signs of Life for Building Products Marketers

We are constantly adapting to the ebbs and flow of the housing and building industry.  DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in…

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Increased Potential of the Green Building Products Market

The Green Home Market Is Expected To Increase Five-Fold by 2016 It seems now more than ever, going green is important to consumers, which makes the building products industry a prime market to target. As a building products CMO, you are likely focused on this growing trend, but the key statistics from McGraw-Hill Construction give…

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