Construction Trends

The Next Big Trend for Building Products Marketing

…And How It Can Boost Your Sales Having worked in building products marketing for close to 30 years, I’ve seen firsthand how changes in the economy and homeowner mentality can affect trends in the building industry, design, and more. As the economy bounces back and a new generation of homeowners enters the market (and others…

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Using Mobile in the Building Industry and Beyond

Tablets and smartphones enable people to text, send photos, use mobile apps and communicate faster then before. The key to utilizing mobile technology in the building industry is to make sure we have communication flowing; giving the right information to the right people so they make the best decisions on the job. Some stats to consider:…

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Colors That Will Guide the Building Products Industry in 2015

The New Sherwin-Williams® 2015 Colormix Collection As building products marketers, it’s important to stay ahead of the latest trends in the industry. The Sherwin-Williams® Colormix 2015 Collection offers a variety of color palettes for designers and other pros to consider when determining what looks will sell best in the coming months. By researching trends in…

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5 Big Myths About Building Product Branding

What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really…

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What the Pro Should Want From a Building Materials Manufacturer

Know the pro and separate yourself from the competition As a manufacturer of building products you provide solutions for the home owner that get delivered, installed, and most importantly sold by someone you don’t know. Oh sure, you ‘know’ who the builder or remodelers are. You read the trade publications, you go to conferences, you…

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5 Building Product Trends In the New Housing Market

The Housing Market is Evolving – Be Ready As we move into 2013, I think everyone is in agreement, the housing market is recovering. In some places, it’s recovered, others sill have excess inventory or foreclosures, but overall – we are through the worst time our industry has ever seen (or wants to see). So…

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Multigenerational Living Shifts How Building Products Are Marketed

Building product marketers must look at products differently to target this growing audience While multigenerational living has been a common occurrence in other countries for centuries, it is now becoming increasingly relevant in the US. In fact, since 1990 the number of multigenerational households has increased by 60%. It’s no secret that the economy has…

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Building Product Manufacturers & BIM

Are you prepared for the shift in technology to BIM? For decades, blueprints have been the way houses are built. An architect or builder creates them. The future homeowner reviews and has changes. New blueprints are created again. Then, the trades all have their turn at reviewing, offering up suggestions and identifying conflicts as best…

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The Baby Boomer Opportunity: What Building Product Marketers Can Do

NAHB’s CAPS program can be valuable for building product marketers We all know the marketplace is constantly evolving. Our “Gray Hairs are Everywhere” blog post from earlier this year introduced us to the Millenial generation which is a term used to describe those born between 1980 and 2000. Also known as “Generation Y”, Millennials are…

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The Housing Trend—Where Does Your Market Stand?

Every month, we get the new housing stats. Stats about everything: starts, permits, vacancies, ownership levels, mortgage rates, foreclosures, and of course, inventory levels. It seems there’s an entire segment of the industry, and especially the government, responsible for reporting all these statistics.  And those are the factual statistics. Just as often we hear ‘experts’…

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