Construction Trends

Influencer Marketing Ideas for Building Materials

In the olden days, when a customer was impressed with your product or service, they would tell others about it hence driving more customers to your shop. It was called word-of-mouth marketing. Before the internet, this is how businesses became popular. Today, in the internet age, the exchange is still viable; the only difference is …

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3 Trade Show Booth Elements You Shouldn’t Skimp On

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements …

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4 Ways Building Materials Manufacturers Can Benefit From a Blog

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will convince you …

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6 Trade Show Marketing Do’s & Don’ts

Building Products Marketers, Take Note. In the world of building products marketing, trade shows are a big deal. (Don’t believe me? My business partner and I have only been blogging about it here, here, here, here, and oh yeah, here.) There is perhaps no more important trade show for building products marketers than the International …

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IBS 2016: Innovation Starts at the End of the Channel

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an …

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