Communication

Convincing the C-Suite of Long-Term Marketing Plans

By Elton Mayfield / April 11, 2019 / 0 Comments

Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…

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How Chatbots Can Help Personalize Your Customer Service Process

By Elton Mayfield / February 26, 2019 / 0 Comments

AI is one of the most important buzzwords in marketing for a reason – it works. Companies across the globe are finding ways to use AI to reduce costs and scale up marketing efforts. Businesses are becoming more precise in their audience targeting. There are very few downsides to effectively using AI driven algorithms! One…

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How To Identify Relevant Blog Topics

By Renae Gonner / February 19, 2019 / 0 Comments

The key to connecting with your target audience is engaging them frequently with relevant content that provides value, that they will seek out, and look forward to. But, it’s easy to draw a blank when you try to come up with topics that will resonate with your core base. The best way to make sure…

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Are You Ignoring These 4 Public Relations Trends?

By Renae Gonner / September 27, 2018 / 0 Comments

There are certain Public Relations trends that have moved beyond the fad phase and become lodged in the very fabric of today’s business landscape. Many of these trends have the potential to influence the industry today and for a long time in the future as well. That’s why it’s important to know about — and…

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Outlets to Reach Out to for Your Public Relations Strategies

By Renae Gonner / August 2, 2018 / 0 Comments

In order to be successful with your public relations strategies, you need to have a list of media outlets that you reach out to every time you want to get some of your content out there. It doesn’t matter whether you are just starting out with your public relations strategy or if you are established.…

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Is There Video Beyond YouTube?

By Renae Gonner / July 12, 2018 / 0 Comments

When you’re hosting video, especially with monetization as your goal, Youtube is probably the first place that crosses your mind. However, there are certainly other video hosting websites that exist. In fact, there are certainly occasions where an alternative site may make more sense for a certain video or series of videos. If you’re looking…

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Is There Room for Emotional Marketing in B2B Circles?

By Elton Mayfield / June 5, 2018 / 0 Comments

The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. The stereotype comes from a good place – orders made to scale cannot afford to be wrong. Companies are spending more money, they are trying to find long-term supply chain partners, and the purchases have larger customer…

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3 ways to update your trade show booth displays without completely replacing them

By Elton Mayfield / May 31, 2018 / 0 Comments

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…

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Don't Forget the Conversation!

By Renae Gonner / May 17, 2018 / 0 Comments

When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry. Why? Consider these four reasons why…

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New Marketing in the Age of Local

By Renae Gonner / May 1, 2018 / 0 Comments

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.