Channel Communications

5 Marketing Trends You Need to Know About Now for 2019

It’s hard to believe, but 2019 is right around the corner! It’s not too early to start thinking about the marketing trends that you need to pay attention to for next year. In fact, knowing this now can help you get a jump on things for 2019 and put you ahead of the game —…

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4 Digital Marketing Trends for the Second Half of 2018

Digital marketing trends are changing just as fast as the rate at which technology is innovating. Those who refuse to adjust with the changing times will inevitably be at a competitive disadvantage. Let’s take a look some of the top digital marketing trends that will emerge in the second half of the year and the…

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5 Secrets to Successful B2B Content Marketing

Content marketing can be defined as a strategic marketing approach that is focused not only on creating but also distributing relevant, valuable and consistent content in an effort to attract and retain a defined audience and to ultimately drive profitability. With over 90% of the business in B2B content marketing, there is high competition for…

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3 Ways to Boost Your Building Materials Sales

In a nutshell, your customers are likely going to purchase from you for one of three reasons. Each of those three goals has unique strategies that you can implement to help boost your sales. 1. Converting the Customer to Your Product When trying to convert customers to your product, it’s natural to focus on hot-button…

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B2B Marketing Challenges You Need to Overcome Today

There is a consequence to automating the buyer’s journey so much that even the buyer is not fully aware of the twists and turns he takes. If the buyer does not even understand the buyer’s journey, how can your salespeople? Many companies believe they are falling behind because of increased product diversity and consumer choice.…

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3 Ways to Automate the B2B Customer Journey

The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they…

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Netflix Best Practices for B2B

There is a reason that companies like Netflix have continued to create value in the marketplace—engagement. Their number one goal is to keep you watching. Every feature and every promotion is geared towards this final outcome. Digital marketers in the B2B space can learn a great deal from the innovations that Netflix has brought to…

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The New Way of Influencer Marketing in B2B

Modern influencer marketing is now a legitimate part of B2B marketing processes – their effectiveness does not stop with the individual consumer audience. This class of marketer is currently one of the highest ROI investments you can make as well. They usually have much less overhead and much more direct reach than traditional marketing outlets.…

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Outlets to Reach Out to for Your Public Relations Strategies

In order to be successful with your public relations strategies, you need to have a list of media outlets that you reach out to every time you want to get some of your content out there. It doesn’t matter whether you are just starting out with your public relations strategy or if you are established.…

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Digital Marketing Tactics You May Have Forgotten

Digital marketing tactics are changing constantly which means there are new methods to try all the time. While it is fantastic to try out new things for your business, that doesn’t mean that you should ignore any digital marketing tactics that are tried and true. These tactics are some that can be the foundation of…

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