It’s hard to believe, but 2019 is right around the corner! It’s not too early to start thinking about the marketing trends that you need to pay attention to for next year. In fact, knowing this now can help you get a jump on things for 2019 and put you ahead of the game —…Read More
Digital marketing trends are changing just as fast as the rate at which technology is innovating. Those who refuse to adjust with the changing times will inevitably be at a competitive disadvantage. Let’s take a look some of the top digital marketing trends that will emerge in the second half of the year and the…Read More
Content marketing can be defined as a strategic marketing approach that is focused not only on creating but also distributing relevant, valuable and consistent content in an effort to attract and retain a defined audience and to ultimately drive profitability. With over 90% of the business in B2B content marketing, there is high competition for…Read More
In a nutshell, your customers are likely going to purchase from you for one of three reasons. Each of those three goals has unique strategies that you can implement to help boost your sales. 1. Converting the Customer to Your Product When trying to convert customers to your product, it’s natural to focus on hot-button…Read More
There is a consequence to automating the buyer’s journey so much that even the buyer is not fully aware of the twists and turns he takes. If the buyer does not even understand the buyer’s journey, how can your salespeople? Many companies believe they are falling behind because of increased product diversity and consumer choice.…Read More
There is a reason that companies like Netflix have continued to create value in the marketplace—engagement. Their number one goal is to keep you watching. Every feature and every promotion is geared towards this final outcome. Digital marketers in the B2B space can learn a great deal from the innovations that Netflix has brought to…Read More
In order to be successful with your public relations strategies, you need to have a list of media outlets that you reach out to every time you want to get some of your content out there. It doesn’t matter whether you are just starting out with your public relations strategy or if you are established.…Read More
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