Channel Communications

Intentional Social Media Targeting Can Improve Your Reputation and Your Bottom Line

Running a business is hard, regardless of what type of business you run. Not only do you have to create or otherwise acquire your product or service,  but you also need to make sure that the right people know about it.  Chances are, you have already been told you need to be on Facebook, Twitter, …

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B2B Digital Marketing Trends You Can’t Ignore in 2019

Some digital marketing trends we saw the very beginning of in 2018 are scaling up in 2019. And while some traditional digital marketing strategies B2B businesses have employed over the last decade are still valid, new technologies and search engines are requiring new marketing techniques from businesses. One reason is that traditional internet search on …

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5 Emerging Marketing Channels for B2B in 2019

As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing …

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Branching Out: Thinking Outside The Box Of Your B2B Targets

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle, …

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Why You Need Snapchat In Your B2B Marketing Pocket

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage …

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Four Business Trends That Will Dominate 2019

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well …

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Retail Digital Marketing for the Holidays to Stay Ahead of the Curve

Children and golddiggers across the nation are writing out their lists to Santa Claus. This is great news to retailers, especially those that have felt the wrath of Amazon. The fourth quarter is when many digital retailers finally hit the black, and a mistake here can mean losses for the year. Needless to say, you …

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