Channel Communications

5 Emerging Marketing Channels for B2B in 2019

By Elton Mayfield / April 23, 2019 / 0 Comments

As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…

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Branching Out: Thinking Outside The Box Of Your B2B Targets

By Elton Mayfield / February 1, 2019 / 0 Comments

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle,…

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Why You Need Snapchat In Your B2B Marketing Pocket

By Elton Mayfield / January 30, 2019 / 0 Comments

Snapchat has come a long way since it burst on the scene 5 years ago. In fact, according to Bloomberg, it boasts over 161 million daily active users – more than Twitter, and an average of 9,000 snaps per second. The social media platform has seen tremendous user growth especially among teens, but platform usage…

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Your 2019 Digital Marketing Strategy Plan

By Renae Gonner / January 24, 2019 / 0 Comments

It’s time to put the finishing touches on your 2019 internet marketing strategy. Before doing so, look over it to make sure that your plan includes the following components: Be Clear About Your Goals Every business shares the same goal: to grow. The vague wording of that phrase doesn’t provide much in the way of…

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Four Business Trends That Will Dominate 2019

By Renae Gonner / January 11, 2019 / 0 Comments

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…

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Boosting B2B Sales With Amazon’s Marketplace

By Renae Gonner / January 8, 2019 / 0 Comments

Many businesses are too scared to take the leap into Amazon’s marketplace, or just haven’t considered even looking at the platform as a way to expand their B2B sales. That’s because although it’s a worldwide sales giant, it’s intimidating to know where or how to begin – but with over 100 billion in annual sales…

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Adding Low Cost Video to Your Digital Marketing

By Elton Mayfield / November 20, 2018 / 0 Comments

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…

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Retail Digital Marketing for the Holidays to Stay Ahead of the Curve

By Elton Mayfield / November 16, 2018 / 0 Comments

Children and golddiggers across the nation are writing out their lists to Santa Claus. This is great news to retailers, especially those that have felt the wrath of Amazon. The fourth quarter is when many digital retailers finally hit the black, and a mistake here can mean losses for the year. Needless to say, you…

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5 Ways Video Marketing is Transforming B2B Marketing

By Renae Gonner / November 8, 2018 / 0 Comments

Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos…

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5 Reasons Why a Podcast Should Be Part of Your Marketing Mix

By Elton Mayfield / November 1, 2018 / 0 Comments

Developing a marketing mix can be a daunting task. You first have to understand your business and product and how it fits in the marketplace. Then assess your competition and determine how you should compete. Your product might be superior to others in the market, but it is not until your target market perceives your…

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