Buyer Journey

B2B Marketing Challenges You Need to Overcome Today

By Elton Mayfield / August 21, 2018 / 0 Comments

There is a consequence to automating the buyer’s journey so much that even the buyer is not fully aware of the twists and turns he takes. If the buyer does not even understand the buyer’s journey, how can your salespeople? Many companies believe they are falling behind because of increased product diversity and consumer choice.…

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Is There Room for Emotional Marketing in B2B Circles?

By Elton Mayfield / June 5, 2018 / 0 Comments

The world of B2B is stereotypically based on an overload of reason and logic, almost to a fault. The stereotype comes from a good place – orders made to scale cannot afford to be wrong. Companies are spending more money, they are trying to find long-term supply chain partners, and the purchases have larger customer…

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3 ways to update your trade show booth displays without completely replacing them

By Elton Mayfield / May 31, 2018 / 0 Comments

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…

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What are Marketers Doing with AI Right Now?

By Elton Mayfield / May 3, 2018 / 0 Comments

  The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves…

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New Marketing in the Age of Local

By Renae Gonner / May 1, 2018 / 0 Comments

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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The Bot That is Getting Rid of Buyer's Remorse

By Renae Gonner / October 31, 2017 / 0 Comments

Buyer’s remorse is a phenomenon that any company would be happy to get rid of. It is a highly illogical response that nonetheless costs companies in a huge way by reducing its potential number of loyal customers. Fortunately for the business community, there is currently an API based bot that may have an answer to some…

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The 5 Immutable Laws of Reputation Management

By Renae Gonner / April 6, 2017 / 0 Comments

A search on Google doesn’t just bring up your website anymore. It brings up your site, your Facebook profile, and every single review site that has comments about your brand. To protect your reputation online, never forget these five immutable laws: 1. Listen first. Problems can sneak up on you if you are not listening…

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Lead Attribution & the Customer Journey (Part 1)

By Renae Gonner / May 2, 2016 / 0 Comments

Use the Data Available to You to See the Whole Picture Guest Contributor: Corey Morris, Digital Marketing Director Lead attribution and the customer journey. Yes, these are two of the most commonly used buzzwords in digital marketing right now. This is not a lazy blog post to latch onto what others are saying and to give…

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IBS 2016: Innovation Starts at the End of the Channel

By Renae Gonner / February 4, 2016 / 0 Comments

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an…

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Palate Cleanser: Why Building Products Marketing Matters

By Renae Gonner / November 24, 2015 / 0 Comments

Now More Than Ever, Marketing Still Matters to the Bottom Line   Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and…

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