Business

Is A Marketing Degree Worth It?

The undergraduate degree has undergone a great deal of scrutiny in recent years. Many job experts believe that most degrees that come from traditional liberal arts schools are too generic. Employers are looking for day one skills, and universities/colleges are teaching abstractions that only apply well if they are continued into a Master’s degree or…

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What is the $30 Billion Brand Trying to Commercialize B2B?

The 3M Company claims that the average person is never more than three meters away from its products (hence the name). They may be right. 3M is a $30 billion business with 91,000 employees. It does business in 200 countries with an expertise in 46 different tech platforms. The 3M personal life group, famous for…

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Attracting the Right Customers to Your Trade Show

  Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. But just acquiring space in a convention center is not enough to make sure that the right people are…

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How Will New Data Privacy Regulations Affect You?

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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Why B2B Marketing Content Must Be Customer-Centric

  While many forward-thinking B2B marketers aim for customer-centricity, according to a recent study commissioned by Squiz, many brands still have much work to do. Despite the fact that 83 percent of those surveyed who rated customer centricity as crucial, 41 percent of them still thought more work needs to be done in order to…

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How the Role of the CMO Has Changed in Modern Business

  Customer data continues to increase in importance. Building massive datasets are not enough for success these days, however. Creating proprietary customer profiles and even automated intelligence platforms is now the norm. With these new standards comes a new skill set for the CMO. Here are just a few of the ways that the head…

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What Business-to-Business Marketing Trends and Tactics Will Define 2018?

  The world of business-to-business marketing continues to evolve in 2018. The trends and tactics that will move business forward may not be the strategies that experts thought would work months ago. What B2B marketing trends actually define 2018? Let’s take a look: Transparency Both consumers and marketers will demand a great deal of more…

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Creating a Better B2B Sales Team

  There are plenty of new technologies to employ within your current marketing infrastructure. What good are they without a great sales team? This is especially true of the B2B marketplace – no one cares about your beautiful networks if you can’t tell people what your company is about. You need a better sales team than…

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Having Trouble Expanding Outside of Your Locale? Here's What to Do

  Having relatively easy access to the global audience is a terrible temptation. Many companies try to expand before they are ready or expand too quickly. However, there is simply too much business outside of the local area to ignore. Here are some tips to safely expand beyond your local reach, using technology and your…

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Deciding Which Trade Shows to Attend This Year

  The personal relationships and business reputation that you can develop through trade shows is an ROI that you cannot really obtain anywhere else. However, you need to attend the right shows to make sure that you are building the personal relationships and business reputation that actually matter. Your business is probably on a budget as well.…

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