Business Plan

Convincing the C-Suite of Long-Term Marketing Plans

By Elton Mayfield / April 11, 2019 / 0 Comments

Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…

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4 Marketing Strategies to Implement NOW for a Strong Start to 2019

By Renae Gonner / December 18, 2018 / 0 Comments

It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head…

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4 Marketing Ideas that You Should Use Daily

By Renae Gonner / December 13, 2018 / 0 Comments

Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry. 1. Tap Into Your Existing Customer Base It’s true that drumming up new business…

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How Will New Data Privacy Regulations Affect You?

By Renae Gonner / April 24, 2018 / 0 Comments

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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4 PR Trends You Must Adopt in 2017

By Renae Gonner / April 19, 2017 / 0 Comments

  Last year proved that public relations (PR) is more important than ever before in the nearly real-time existence of today. The combination of a controversial presidential race and several major stumbles by well-known corporations made 2016 a year that will go down in the history books. Throughout it all, there were nuggets of knowledge and information…

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The 4 Cs of Change Communications

By Renae Gonner / September 7, 2016 / 0 Comments

Communicate Cost-Cutting Measures with Care Guest Contributor: Kate O’Neil Rauber, Vice President of Public Relations It was a record year for mergers and acquisitions in 2015, and 2016 is expected to follow suit. Experts also say certain industries will be more susceptible to layoffs, including tech and oil. Whether companies are thinning teams to avoid M&A…

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Content Marketing & SEM: Stats Any B2B CMO Should See

By Renae Gonner / May 5, 2016 / 0 Comments

Why Content Marketing Should Be Part of Your Digital Strategy   Content marketing. Heard of it? If not, you probably haven’t been reading much Navigate-the-Channel. We’ve spoken a lot about how content is an incredibly effective B2B strategy to provide more information to customers at the early stages of their buyer’s journey, establish companies’ trust…

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Book Review 1/3: Built to Sell

By Renae Gonner / March 1, 2016 / 0 Comments

Building Something with a Life Beyond You   As part of a blog series, I’ve decided to complete three reviews of three separate books. The books are about topics like marketing, business, and leadership. My goal with this series is to draw out some teachable lessons for anyone attempting to grow—personally, professionally, or otherwise. In…

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Building Relationships that Grow
We show up for clients and, like you, put our experience to work. 

We focus on building solid relationships from day one, because we understand that trust isn’t given,  it’s earned over time.