Business Management

7 Tips for Effectively Communicating Marketing Results

  How You Share Your Results Is Just As Important As the Results Themselves Guest Contributor: Matt Bartlett, Account Manager A couple of years ago, I was tasked with presenting campaign results to a few C-Suite level contacts by one of my clients. I was extremely excited and wanted to give the best and most detailed…

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What Building Products Marketers Need to Know About Millennials (Part 2/2)

Lip Service Ain’t Gonna Cut It Last week, my business partner wrote about the changes coming to the building products industry as more and more Millennials step into a new role as homebuyer. It’s important for building products marketers to plan and adapt their marketing accordingly, but it’s equally important to consider how Millennials will…

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