Business Management

8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

By Renae Gonner / April 18, 2019 / 0 Comments

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…

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Convincing the C-Suite of Long-Term Marketing Plans

By Elton Mayfield / April 11, 2019 / 0 Comments

Working in the marketing department is a double edged sword. When things go well, you get the credit. When things go bad, your budget is the first one to get cut. It can also be difficult to convince decision makers from other departments about the validity of a long term marketing idea. People outside of…

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Continuous Improvement is More Than a Buzzword

By Elton Mayfield / March 12, 2019 / 0 Comments

Have you learned about the most popular buzzword in the marketing lexicon outside of “AI”? It is “continuous improvement,” and it is almost as important as AI. Some experts consider it more important. Continuous improvement is actually a concept that reaches beyond marketing, but so does AI. However, it is so applicable within the discipline…

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How Will New Data Privacy Regulations Affect You?

By Renae Gonner / April 24, 2018 / 0 Comments

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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Visiting New York on 9/11: A Note on Perspective

By Elton Mayfield / September 15, 2016 / 2 Comments

Don’t Lose Sight of What Really Matters I recently had the unique experience of traveling to New York City for a Business Marketing Association (BMA) meeting that coincided with the 15th anniversary of 9/11. Consequently, this year was a little different than past BMA meetings in that my trip was an opportunity not only to…

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The 4 Cs of Change Communications

By Renae Gonner / September 7, 2016 / 0 Comments

Communicate Cost-Cutting Measures with Care Guest Contributor: Kate O’Neil Rauber, Vice President of Public Relations It was a record year for mergers and acquisitions in 2015, and 2016 is expected to follow suit. Experts also say certain industries will be more susceptible to layoffs, including tech and oil. Whether companies are thinning teams to avoid M&A…

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Measure Value, Not Activity

By Renae Gonner / August 30, 2016 / 0 Comments

Are You Measuring the Right Results? Open rates, click through rates (CTRs), and conversions are just a few of the metrics most B2B marketers tend to use when determining the results of their work. But are those really the best metrics for determining success? According to new data from Forrester, not necessarily. More and more…

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Swim Against the Tide

By Renae Gonner / July 14, 2016 / 0 Comments

Avoid the Trendy Inbound-Only Approach   Although inbound marketing has become quite the buzzword recently, B2B marketers need to strengthen their outbound marketing efforts for lead generation as well. Inbound marketing can be a great tool for short term results, but the only way your organization can generate successful leads is if you have a…

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3 Reasons to Renovate Your Website (And 3 Sites That Are Getting It Right)

By Renae Gonner / May 18, 2016 / 0 Comments

An Outdated Website May Have Bigger Consequences Than You Think   Guest Contributor: Chris McCutcheon, Interactive Manager Websites. We see and interact with them every day, and it seems there is one for just about everything. As an interactive manager at ER Marketing, I’ve seen it all when it comes to websites—the good, the bad, and…

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