Building Products

4 Essential Elements to Effectively Market Building Materials

Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound. It isn’t a significant leap to apply those elements to drive sales for products in different industries. Indeed, building a brand around building materials utilizes many of the same…

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4 Ways Building Materials Manufacturers Can Benefit From a Blog

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will convince you…

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6 Trade Shows Building Products Manufactures Must Attend

Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2017 and ones to keep on your radar for 2018.    1 . National Hardware Show Held each…

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2017 Trends in Building Materials Sales & Marketing

The building materials industry is unlike all others. The approaches you must use to market and sell product differs from nearly all other industries. This year, you can expect the following trends to lead the way in terms of building materials sales and marketing: Go Digital If your building materials business doesn’t have a website…

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Tesla: Innovation in the Driver’s Seat

The Building Materials Industry Can and Must Continue to Innovate   I recently attended the inaugural Housing Innovation Vision Economics (HIVE) conference in LA. Kudos to Hanley Wood for a successful first-time event. The opening keynote was JB Straubel, co-founder of Tesla. Arguably one of the more innovative companies right now, Tesla is doing more…

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Millennials Want an Internal Communications Renovation

Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your…

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3 Tips for Using Video to Market Building Materials

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep…

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IBS 2016: “The New Big Thing” Is…

My Key IBS Takeaway for Building Products Marketers We’ve talked a lot about the 2016 International Builders’ Show (IBS) throughout the course of the last few weeks. You might even say we’re a little obsessed. But the reason why is that, for building products marketers, trade shows are a big deal. And there is perhaps…

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Lessons From The Builders’ Show

An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at…

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It Works If You Work It

3 Reasons Networking in the Building Products Industry Helps You and Your Business Guest Contributor: Lexi Copeland, Account Coordinator After moving from western Kansas (shout-out to Hays, America) to Kansas City more than two years ago, I initially felt like a very little fish in a very big pond. Starting off my career, I wasn’t sure…

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