Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will convince you…Read More
Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2017 and ones to keep on your radar for 2018. 1 . National Hardware Show Held each…Read More
The building materials industry is unlike all others. The approaches you must use to market and sell product differs from nearly all other industries. This year, you can expect the following trends to lead the way in terms of building materials sales and marketing: Go Digital If your building materials business doesn’t have a website…Read More
The Building Materials Industry Can and Must Continue to Innovate I recently attended the inaugural Housing Innovation Vision Economics (HIVE) conference in LA. Kudos to Hanley Wood for a successful first-time event. The opening keynote was JB Straubel, co-founder of Tesla. Arguably one of the more innovative companies right now, Tesla is doing more…Read More
Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your…Read More
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep…Read More
4 Lessons Anyone Can Learn from Fred’s Example in Customer Service I was at an event recently and had a chance to visit with different people with varied backgrounds and professional pursuits. Someone asked the group, “are you a Fred?” and maybe more importantly, “do you have any Freds in your organization?” That intrigued…Read More
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