Building Products Marketing

8 Key Aspects of A Successful Building Products Marketing Plan

By Elton Mayfield / September 20, 2018 / 0 Comments

As a building products manufacturer or marketer, it is crucial to have a sound marketing plan for your products lest your competitors beat you at the game. In most cases, when it’s time to create a new sales and marketing plan, most companies use their previous year’s template and just improve on a few things.…

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4 Steps To Take Advantage of Your Online Presence To Grow Building Materials Sales

By Elton Mayfield / September 18, 2018 / 0 Comments

As a manufacturer, you most likely know it’s important to have a good website and significant social media presence. But do you really know how to piece together the various elements of online marketing so that they can drive up your building material sales? Your company’s online presence is capable of providing you with 24/7…

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3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

By Renae Gonner / September 13, 2018 / 0 Comments

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…

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Outlets to Reach Out to for Your Public Relations Strategies

By Renae Gonner / August 2, 2018 / 0 Comments

In order to be successful with your public relations strategies, you need to have a list of media outlets that you reach out to every time you want to get some of your content out there. It doesn’t matter whether you are just starting out with your public relations strategy or if you are established.…

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Influencer Marketing Ideas for Building Materials

By Renae Gonner / June 26, 2018 / 0 Comments

In the olden days, when a customer was impressed with your product or service, they would tell others about it hence driving more customers to your shop. It was called word-of-mouth marketing. Before the internet, this is how businesses became popular. Today, in the internet age, the exchange is still viable; the only difference is…

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3 ways to update your trade show booth displays without completely replacing them

By Elton Mayfield / May 31, 2018 / 0 Comments

Here’s a quick question: what’s the first thing that trade show attendees see? Answer: the trade show booth displays of the various vendors who are there. Your booth is your way of making a good first impression on those people whose attention you’re trying to attract. If you aren’t ready to completely overhaul your trade…

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Attracting the Right Customers to Your Trade Show

By Elton Mayfield / April 26, 2018 / 0 Comments

  Whether your business is to sell cleaning products or dog treats trade shows can be an effective way to introduce your product to distributors that can help your products gain popularity and bring about success. But just acquiring space in a convention center is not enough to make sure that the right people are…

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How Will New Data Privacy Regulations Affect You?

By Renae Gonner / April 24, 2018 / 0 Comments

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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3 Trade Show Booth Elements You Shouldn't Skimp On

By Elton Mayfield / April 19, 2018 / 0 Comments

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

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4 Essential Elements to Effectively Market Building Materials

By Renae Gonner / January 25, 2018 / 0 Comments

  Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound. It isn’t a significant leap to apply those elements to drive sales for products in different industries. Indeed, building a brand around building materials utilizes many of the…

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