Building Industry

Say It With a Whisper

What the 2016 Color Forecast Means for Building Industry Marketers Guest Contributor: Stephanie Voss, Art Director My favorite bedtime story to read to my daughter is about a whispering rabbit who has to make a very quiet noise to wake up a bumblebee. Because bumblebees, of course, are small creatures that do not pay attention…

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6 of My Favorite Building Products Manufacturer Apps

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…

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Palate Cleanser: Why Building Products Marketing Matters

Now More Than Ever, Marketing Still Matters to the Bottom Line   Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and…

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2015’s Top 5 Building Product Dealers and Lumberyards to Follow on Pinterest

Stick a Pin in These Ones—You’ll Want to Come Back to Them Later   Just as social media has taken the B2C world by storm, it is already impacting the B2B world—especially in building products marketing, which offers countless content possibilities such as home renovation, inspiration pictures, DIY information, and more. In previous posts (here…

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2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 2/2)

Prepare to Click Follow—Even More   Increasingly, building products marketers are taking advantage of social media to promote their business, products, and services—and with good reason. After all, the building products industry is still about people, and as generational dynamics continue to shift, social media provides a simple and affordable method to communicate directly with…

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Building Products Trade Show Tips Roundup!

What You Need to Prepare for This Year’s Trade Shows It’s official: trade show season is in full swing. As someone who attends his fair share of them, I can attest to it. This week, I will be attending the DeckExpo and Remodeling Show, where I will visit booths from many companies in the building…

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2015’s Top 10 Building Product Dealers and Lumberyards to Follow on Twitter (Part 1)

Prepare to Click Follow—A Lot.   You’ll hear a lot of people in the building products industry make the claim that social media isn’t important to their marketing strategies. But the truth is that generational dynamics are shifting, putting Millennials and other social media users in new buying positions. It’s not something that’s coming down…

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Is Housing Really Back?

Why That Question Might Be More Complicated Than You Think   As anyone who works in building products can attest, this is not an industry for the weak of heart. The last few years have required everyone—from the manufacturers to the distributors to the dealers to the pros—to weather a lot of ups and downs.…

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Not Ready to Speak? Try Listening.

With Building Products Social Media Marketing, Start by Listening I hear constantly from building product marketers that social media doesn’t apply to their business—that it’s “a B2C thing” or that it’s “for Millennials” and has no use when it comes to generating marketing qualified leads and closing sales. But when someone says this, what they’re…

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