Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will convince you…Read More
Trade shows are an optimal platform from which to introduce a captive audience to the latest innovative product or service you have to offer. The following trade shows are ones that should be on your short list for 2017 and ones to keep on your radar for 2018. 1 . National Hardware Show Held each…Read More
The building materials industry is unlike all others. The approaches you must use to market and sell product differs from nearly all other industries. This year, you can expect the following trends to lead the way in terms of building materials sales and marketing: Go Digital If your building materials business doesn’t have a website…Read More
A reversal of fortunes for the US economy over the Christmas holidays: Chinese manufacturing billionaire Cao Dewang publicly declared that he would be moving operations from China into the US. This would be interesting in and of itself, but the reasoning behind the move is the true attention grab. Dewang is actually moving to the US…Read More
The Building Materials Industry Can and Must Continue to Innovate I recently attended the inaugural Housing Innovation Vision Economics (HIVE) conference in LA. Kudos to Hanley Wood for a successful first-time event. The opening keynote was JB Straubel, co-founder of Tesla. Arguably one of the more innovative companies right now, Tesla is doing more…Read More
Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your…Read More
Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep…Read More
The number of contractors involved in more than 60% of green products is growing and is set to grow to 31% both inside and out of the United States, according to a study by Dodge Data and Analytics. The largest green growth is occurring in First World and emerging economies around the world, such as…Read More
Lessons Learned from the 2016 ISC West Show As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for…Read More
What Building Products Marketers Can Learn from Saying “Yes” As building products marketers, the word “no” comes up a lot—either from us saying no or being told no. It’s easy to take those as referendums on our work or be discouraged from putting forth that next game-changing idea. I recently had the opportunity to…Read More
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