Building Industry

4 Ways Building Materials Manufacturers Can Benefit From a Blog

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Even if you don’t know much about blogging, these four reasons will convince you …

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2017 Trends in Building Materials Sales & Marketing

The building materials industry is unlike all others. The approaches you must use to market and sell product differs from nearly all other industries. This year, you can expect the following trends to lead the way in terms of building materials sales and marketing: Go Digital If your building materials business doesn’t have a website …

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Chinese Manufacturing Moving to the US – More Competition or More Opportunity?

  A reversal of fortunes for the US economy over the Christmas holidays: Chinese manufacturing billionaire Cao Dewang publicly declared that he would be moving operations from China into the US. This would be interesting in and of itself, but the reasoning behind the move is the true attention grab. Dewang is actually moving to the US …

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Tesla: Innovation in the Driver’s Seat

The Building Materials Industry Can and Must Continue to Innovate   I recently attended the inaugural Housing Innovation Vision Economics (HIVE) conference in LA. Kudos to Hanley Wood for a successful first-time event. The opening keynote was JB Straubel, co-founder of Tesla. Arguably one of the more innovative companies right now, Tesla is doing more …

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Millennials Want an Internal Communications Renovation

Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your …

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3 Tips for Using Video to Market Building Materials

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep …

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When Selling Building Products, Opt for Simple

Lessons Learned from the 2016 ISC West Show   As building products marketers, are we overcomplicating things? Do we consult with people down the channel—including customers and even our own sales teams—to make sure we are delivering the best information in ways that are easy to consume? Most importantly, who can we look to for …

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