Builders

11 Crucial Niche Social Network Rules for Building Product Marketers – Part 1

It’s not enough just to be there – here are 6 tips to help maximize your opportunity, and we’ll post 5 more later this week! In an earlier post, I talked about the potential value of niche social networks versus Facebook and other consumer-focused ones. Now I’d like to offer some tips for the things …

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Debt and Other Economic Factors Affecting the Building Product Industry

Keeping an eye on the recovery of the economy is important for building product CMOs to consider as they make long-term strategic marketing plans. As you know, building products and the housing market have easily been the segment most effected by the economic problems of the past couple of years. Recently released statistics and news …

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7 Ways Building Product CMOs Increase Financial Fluency

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus …

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The Tablet Revolution of the Building Products Industry

How iPads and other tablets are changing the way builders do business.  According to research done by Professional Remodeler Magazine and featured in their September 2011 issue: “In a July 2011 survey of nearly 700 Professional Builder readers, more than one in three builders (35 percent) said they currently own a tablet PC, and about …

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