Builders

2017 Trends in Building Materials Sales & Marketing

The building materials industry is unlike all others. The approaches you must use to market and sell product differs from nearly all other industries. This year, you can expect the following trends to lead the way in terms of building materials sales and marketing: Go Digital If your building materials business doesn’t have a website…

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Tesla: Innovation in the Driver’s Seat

The Building Materials Industry Can and Must Continue to Innovate   I recently attended the inaugural Housing Innovation Vision Economics (HIVE) conference in LA. Kudos to Hanley Wood for a successful first-time event. The opening keynote was JB Straubel, co-founder of Tesla. Arguably one of the more innovative companies right now, Tesla is doing more…

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Millennials Want an Internal Communications Renovation

Effective B2B Marketing Starts from Within Guest Contributor: Whitney Riker, Account Executive Let’s face it: the building industry is in a rebuild phase. A shift in workforce demographics and the housing market is forcing even the largest corporations to take a second look at their business strategies to adjust. Marketing is a major player in your…

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3 Tips for Using Video to Market Building Materials

  Video can be a highly effective element in your digital marketing efforts. Why try to tell your customers about your building products when you can show them? Technology is also driving the trend in video. With more and more customers accessing the web through mobile, video has become increasingly important. To get the best results, keep…

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Is There More Opportunity for Green Builders in 2016?

  The number of contractors involved in more than 60% of green products is growing and is set to grow to 31% both inside and out of the United States, according to a study by Dodge Data and Analytics. The largest green growth is occurring in First World and emerging economies around the world, such as…

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Lessons From The Builders’ Show

An Open Letter To Trade Show Exhibitors Dear Friends, According to the Convention Industry Council, trade shows added more than $280 billion to the U.S. economy in 2012, drawing more than 225 million participants. That’s a staggering set of figures and it underscores the importance these shows play. As marketers, we all know exhibiting at…

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It Works If You Work It

3 Reasons Networking in the Building Products Industry Helps You and Your Business Guest Contributor: Lexi Copeland, Account Coordinator After moving from western Kansas (shout-out to Hays, America) to Kansas City more than two years ago, I initially felt like a very little fish in a very big pond. Starting off my career, I wasn’t sure…

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IBS 2016: Innovation Starts at the End of the Channel

Why I’m Demanding a Disruption in Building Products Development   It seems like every meeting I have been in over the last few months has the same common theme. When asking any building materials manufacturer what they want to be famous for, the one word I hear over and over is “innovation,” or being an…

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10 IBS Insights You Need to Know (Part 2/2)

Part Two: 5 Design Trends from IBS 2016   Every year, the International Builders’ Show (IBS) is the best place for marketers to keep a finger on the pulse of where the building products industry is going. The ER Marketing team and I attended this year, and we were able to learn everything from the…

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10 IBS Insights You Need to Know (Part 1/2)

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

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