Have you considered how important your domain name is or will be for your business? It could be the first thing a customer sees when he or she encounters your company. In addition, you’ll use that domain name as part of your advertising campaigns for years to come. So, you’d better like what you choose!…Read More
Whether you have focused on digital marketing for a while or you are just getting started, you want to make sure you are doing the right things to get noticed. These are the four top marketing fails you want to avoid. Not Having a Brand Design One of the first, and easiest, mistakes to make…Read More
When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…Read More
Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound. It isn’t a significant leap to apply those elements to drive sales for products in different industries. Indeed, building a brand around building materials utilizes many of the same…Read More
Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1. Technology is (still) king. It goes without question that technology is a major player when it comes to trade show…Read More
Guest Contributor: Matt Hillman Creative Director If I said that Apple was an INTJ personality or that Ben & Jerry’s was an ENFP, would you know what I mean? Brand personalities are a common element in better identifying, understanding, and developing established brands. Through founded Mission/Vision/Values, Positioning Statements, and Brand Guidelines,…Read More
Many industry experts agree; the idea of collective data will be a driving force moving forward into 2017. Proprietary data and walled gardens for individual publishers aren’t cutting it anymore, there is new content daily and new iterations of the same data thousands of times per day. Consolidation and convergence giants such as Forbes…Read More
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