Branding

3 Trade Show Booth Elements You Shouldn’t Skimp On

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements …

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4 Essential Elements to Effectively Market Building Materials

Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound. It isn’t a significant leap to apply those elements to drive sales for products in different industries. Indeed, building a brand around building materials utilizes many of the same …

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Key Digital Branding Tips to Dominate Your Online Presence

  In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes …

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Tactical Tips to Maximize Your Trade Show Presence in 2018

  Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1.  Technology is (still) king. It goes without question that technology is a major player when it comes to trade show …

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5 Things The MBTI Can Tell Us About Brand Personalities

If I said that Apple was an INTJ personality or that Ben & Jerry’s was an ENFP, would you know what I mean? Brand personalities are a common element in better identifying, understanding, and developing established brands. Through founded Mission/Vision/Values, Positioning Statements, and Brand Guidelines, the framework is laid for the brand to present itself …

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