Branding

Five Smart Tips for Choosing a Winning Domain Name

Have you considered how important your domain name is or will be for your business? It could be the first thing a customer sees when he or she encounters your company. In addition, you’ll use that domain name as part of your advertising campaigns for years to come. So, you’d better like what you choose!…

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4 Top Marketing Fails You Need to Avoid Digitally

Whether you have focused on digital marketing for a while or you are just getting started, you want to make sure you are doing the right things to get noticed. These are the four top marketing fails you want to avoid. Not Having a Brand Design One of the first, and easiest, mistakes to make…

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Don't Forget the Conversation!

When you’re thinking about ways to marketing your firm, one of the ideas you may have is conversational marketing. It may not be the hot, trending buzzword it once was, but conversational marketing is a vital way to build your brand’s visibility, influence customers and grow within your industry. Why? Consider these four reasons why…

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3 Trade Show Booth Elements You Shouldn’t Skimp On

When you attend a trade show, you pour many of your company’s resources — such as time, staff and money — into making it a success. This underscores the importance of your booth and making sure that it captures the attention of attendees while helping you achieve your objectives. The three trade show booth elements…

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4 Essential Elements to Effectively Market Building Materials

Marketing is an important element of selling products and is very visible for things like consumer goods. Well-known marketing examples for items like toothpaste, refrigerators, and clothing abound. It isn’t a significant leap to apply those elements to drive sales for products in different industries. Indeed, building a brand around building materials utilizes many of the same…

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Key Digital Branding Tips to Dominate Your Online Presence

  In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Because it’s a relatively slow process, traditional branding is often overlooked in favor of the instant-gratification of PPC campaigns, Facebook ads, and AdWords. Establishing a brand can sometimes…

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Tactical Tips to Maximize Your Trade Show Presence in 2018

  Trade show planning for 2018 is in full swing. With budgets and strategy considerations on the table, we’re offering our take on tips to maximize your trade show ROI for the upcoming year. 1.  Technology is (still) king. It goes without question that technology is a major player when it comes to trade show…

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The 7 Deadly Sins of Branding

  Guest Contributor: Matt Hillman, Creative Director You have a great product, great service, great people, great materials—and your brand still sucks. Competitors in the building products marketplace keep racking up sales while you struggle to get by. It feels like you’re trying to scramble up a muddy hill, expending time and resources with little-to-nothing…

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5 Things The MBTI Can Tell Us About Brand Personalities

      Guest Contributor: Matt Hillman Creative Director   If I said that Apple was an INTJ personality or that Ben & Jerry’s was an ENFP, would you know what I mean? Brand personalities are a common element in better identifying, understanding, and developing established brands. Through founded Mission/Vision/Values, Positioning Statements, and Brand Guidelines,…

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