Insights into the turnaround that shouldn’t have worked—but did. When the economy began to circle the drain in 2007, people immediately assumed Starbucks—the home of $4 coffee indulgences—would feel the crackdown on unnecessary spending. And feel it Starbucks did, closing more than 600 stores in 2008, and for many observers, signaling an end to the…Read More
3 smart choices in a market of contextualized commerce. What is contextualized commerce, really? It is the act of placing a brand into a specific context, it’s also a buzz word that is making it’s way around the marketing circuit. Michela O’Connor Abrams, president and publisher of Dwell magazine stated, “We believe contextualized commerce is…Read More
Making Environmentally Friendly Changes and Marketing Them Can Make a Big Impact on Your Bottom Line The term “green” has been overused, abused and misrepresented over the last 5 years, but if you haven’t thought seriously about what it means to your company – now is the time. Green is not only an important factor…Read More
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