Branding

Three Things Your New Business Can Learn From Other Small Businesses

When it comes to trying to take it to the next level, smaller companies and startups often turn to the success stories and failures of bigger brands as a template for their own success. While smaller B2Bs can, no doubt, learn a thing or two from the big dogs, they can also learn from their…

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Five Tips For Launching Your New Brand

As a marketer, building a new brand for your company is one of the most important things you can do to help your business grow. A successful new branding campaign will allow you to differentiate your company from other industry competitors by presenting a unique image, a voice that is memorable, and a specific identity that will…

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B2B Demand Generation: Raising Awareness of What You’re Selling

Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the…

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3 Reasons Why Your Brand Needs Storytelling

Storytelling is a buzz word that continues to create excitement for businesses but what does it really mean? Even more importantly, why does it matter to your business? Even as the internet continues to forge global connections, there is an ever-greater reliance on digitalization and automation. This puts the human experience and interaction at a…

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rainbow pieces of wood

What Color is Your Marketing?

We all know that color plays an important role in how we view things, which is a huge part of how we market to customers. However, the color scheme of your marketing is only one aspect of the “color of your marketing.” If you are not achieving the results that you think your campaign or…

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close up of colorful stationery next to pencils

5 Ingredients Needed to Tell a Compelling Brand Story

Brand storytelling has been increasingly popular as the internet makes it easier to share content with customers and followers. However, not all companies understand that quantity isn’t better than quality, and they don’t always share the same brand story on various different channels. When you want your brand story to impact your audience, it has…

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5 Must-Read Books To Boost Your B2B Brand Voice

While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing…

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Four Steps to Ensure Your Content Strategy is Heading in the Right Direction

What would your marketing team do if you crashed on a desert island? With no compass, map, or GPS, and no way to know how to find kindling, shelter, or water, you’d be lost. How would you know which way to go? How would you know what direction is the best to follow when you’re…

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The Most Effective Methods Of Working With B2B Influencers

Between Facebook’s constant fiddling with their algorithms that affect how posts are viewed, and how complicated GDPR’s email marketing is, this has been a tricky time lately for marketers and makes finding new ways to reach target audiences even more essential. One of the most effective ways of connecting with new audiences is by getting…

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Keeping Your Brand Top of Mind with Targeted Customers

Marketing is not a one time thing. The best marketers know how to keep a brand in the minds of targeted customers over time. Why is this important? Very few customers, even highly motivated ones, will make a purchase at first glance. It usually takes (much) more than one sighting of a product to cause…

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