Branding

Four Steps to Ensure Your Content Strategy is Heading in the Right Direction

What would your marketing team do if you crashed on a desert island? With no compass, map, or GPS, and no way to know how to find kindling, shelter, or water, you’d be lost. How would you know which way to go? How would you know what direction is the best to follow when you’re…

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The Most Effective Methods Of Working With B2B Influencers

Between Facebook’s constant fiddling with their algorithms that affect how posts are viewed, and how complicated GDPR’s email marketing is, this has been a tricky time lately for marketers and makes finding new ways to reach target audiences even more essential. One of the most effective ways of connecting with new audiences is by getting…

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Keeping Your Brand Top of Mind with Targeted Customers

Marketing is not one time thing. The best marketers know how to keep a brand in the minds of targeted customers over time. Why is this important? Very few customers, even highly motivated ones, will make a purchase at first glance. It usually takes (much) more than one sighting of a product to cause a…

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How To Identify Relevant Blog Topics

The key to connecting with your target audience is engaging them frequently with relevant content that provides value, that they will seek out, and look forward to. But, it’s easy to draw a blank when you try to come up with topics that will resonate with your core base. The best way to make sure…

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6 Ways to Build Your Brand Online

While Business-to-Consumer (B2C) marketers can use catchy slogans and viral campaigns to build their brands, in the Business-to-Business (B2B) world, the branding process is a little more complex. Catchy slogans and viral campaigns can be helpful, but as a B2B, your approach needs to be a bit different. Branding yourself to attract business sales isn’t…

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Launching a New Website? Don’t Make These Three Mistakes

As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly…

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Creating a Winning B2B Brand

Do you want your B2B branding to be boring? Most companies don’t! But, many B2B brands today are mired in old-fashioned, outdated mentalities, and end up missing what connects with their audience. B2B branding has been evolving, and competition has never been fiercer. To be a winner in the B2B landscape today, you need a…

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Branching Out: Thinking Outside The Box Of Your B2B Targets

As a B2B marketer, it’s tempting to get mired in the thought process that because you are selling specific products to specific buyers, your marketing strategy should be to present content that is serious and straightforward to your identified target. But, business has changed over the last few years on both sides of the aisle,…

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5 B2C Trends Successful B2B Companies Must Follow

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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4 Marketing Strategies to Implement NOW for a Strong Start to 2019

It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head…

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