Branding

B2B Demand Generation: Raising Awareness of What You’re Selling- testing

Demand generation is the process of getting people interested in the service or product that you are selling. This is different from lead generation which is the process of converting that interest into leads such as name and contact information for your sales department to follow up. What is Demand Generation? Demand generation is the …

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3 Reasons Why Your Brand Needs Storytelling

Storytelling is a buzz word that continues to create excitement for businesses but what does it really mean? Even more importantly, why does it matter to your business? Even as the internet continues to forge global connections, there is an ever-greater reliance on digitalization and automation. This puts the human experience and interaction at a …

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5 Ingredients Needed to Tell a Compelling Brand Story

Brand storytelling has been increasingly popular as the internet makes it easier to share content with customers and followers. However, not all companies understand that quantity isn’t better than quality, and they don’t always share the same brand story on various different channels. When you want your brand story to impact your audience, it has …

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5 Must-Read Books To Boost Your B2B Brand Voice

While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing …

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The Most Effective Methods Of Working With B2B Influencers

Between Facebook’s constant fiddling with their algorithms that affect how posts are viewed, and how complicated GDPR’s email marketing is, this has been a tricky time lately for marketers and makes finding new ways to reach target audiences even more essential. One of the most effective ways of connecting with new audiences is by getting …

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