Big data

Four Business Trends That Will Dominate 2019

Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…

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Is Data Science the Key to Marketing?

Is data science the key to marketing? In a word, yes! There was a time when statisticians did not have to be so scientific. The age of big data had everyone so thrilled about the volume of data they could collect that no one actually started to think about organization until a few years ago.…

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What are Marketers Doing with AI Right Now?

  The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves…

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New Marketing in the Age of Local

  The Age of Information is old news – we are now in the Age of Local advertising. Just as big data now means nothing unless it has been streamlined and focused, information in total means very little unless it is immediately relevant. The fastest way to make business information relevant to a person is…

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How Will New Data Privacy Regulations Affect You?

  New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. In a globalized economy that is more co-dependent with each passing business cycle, companies cannot afford to ignore any regulation based solely on the geographic location of its inception. The European…

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How the Role of the CMO Has Changed in Modern Business

  Customer data continues to increase in importance. Building massive datasets are not enough for success these days, however. Creating proprietary customer profiles and even automated intelligence platforms is now the norm. With these new standards comes a new skill set for the CMO. Here are just a few of the ways that the head…

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Technology Disrupts Marketing

  There are many blogs and headlines focused on how new tech is disrupting the marketing industry, but there is actually another area being disrupted that is just as important. Led by Millennials, new talent is moving unapologetically into tech companies from media. The group of people who grew up on the tail end of…

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Top Digital Marketing Mishaps and How to Solve Them

    Digital marketing has come a long way over the last few years. Big data means businesses have more data-driven insights than ever before, which translates to quality relationships with customers and (hopefully) increased conversions along with a better bottom line. While digital marketing continues to improve and empower the way businesses interact with…

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5 Best Practices for Choosing the Right Trade Show Technologies

  Trade show marketing just isn’t what it used to be. It seems like just yesterday that trade shows depended on paper registration, hard copy promotional materials, and exhibit booths featuring static displays of data and graphics. Thankfully, times have changed…for the better. These days, trade show marketers and exhibitors have countless cutting-edge technologies at…

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