Big Box Retailers

10 IBS Insights You Need to Know (Part 1/2)

By Elton Mayfield / January 27, 2016 / 0 Comments

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

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10 Trade Show Tips That Speak for Themselves

By Elton Mayfield / December 22, 2015 / 0 Comments

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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Beacon Technology: The Near Future of B2B Marketing

By Elton Mayfield / September 9, 2014 / 0 Comments

Embrace This Powerful Technology and Take Your Marketing to the Next Level Today, both B2B and B2C marketers are presented with an opportunity to provide enhanced customer experiences, thanks in part to a new and powerful technology: Beacon applications. A beacon is a wireless device that communicates with a customer’s smartphone within range using low-energy…

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5 Big Myths About Building Product Branding

By Renae Gonner / May 16, 2013 / 1 Comment

What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated than it should be, not to mention the fact that many people throw the term “brand” around without really…

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Buyer Personas in the Building Products Industry

By Renae Gonner / October 19, 2012 / 0 Comments

Buyer personas give your marketing direction and ensure your message is accurate Whether or not you know it, you’re likely using buyer personas everyday – it’s just a matter of how accurate they are. Buyer personas are representations of customers that are used to better understand why they purchase what they do. As building product…

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As the Tech Revolution Continues in the Building Products Industry, Don't Forget…

By Elton Mayfield / April 26, 2012 / 1 Comment

Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole, we’ve truly seen some revolutions in the past 20 (and even last 10) years in technology. You might be reading this on an iPad at home, or on…

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Signs of Life for Building Products Marketers

By Renae Gonner / April 19, 2012 / 0 Comments

We are constantly adapting to the ebbs and flow of the housing and building industry.  DIY customers are reportedly buying more and remodelers are getting their hands dirty again. As a CMO, we need to consider how these changes affect our marketing strategy and spending. Strong spending on gardening equipment, furniture, and building materials in…

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Mobile Apps versus Mobile Websites—Which is More Worthwhile in the Building Product Market?

By Elton Mayfield / April 5, 2012 / 3 Comments

Smartphone users want more out of their searches. In a previous post I mentioned a few statistics of mobile shopping and the relentless reliance on our smartphones and devices. As smartphone owners, we are increasingly using our devices as retail outlets. From researching products and reviews, to comparing prices, finding retail locations and redeeming coupons,…

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7 Ways Building Product CMOs Increase Financial Fluency

By Renae Gonner / November 9, 2011 / 1 Comment

Learn how increasing your marketing department’s financial capacity can make a big difference in your business. Especially in the building products industry, it’s more important than ever to closely monitor the dollars going into your marketing efforts. It’s no longer about the next big idea and pushing out pretty creative, today’s CMO has to focus…

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Measurement is key to Building Product Marketing Strategy

By Elton Mayfield / November 7, 2011 / 2 Comments

Lessons from Office Depot on Measuring the Metrics that Matter to Your Building Products Organization “The metrics you measure are the metrics you manage.” We’ve all heard that phrase a hundred times before, but when’s the last time your organization really thought about what’s being measured, and what each measure means for the business? The…

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