While many aspects of marketing have changed little over the years from a theoretical or fundamental perspective when it comes to execution tactics, marketing campaigns, and digital marketing strategies, much has and continues to change at seemingly breakneck speed. Keeping up-to-date with the best marketing resources will help you get your head around the ever-changing…Read More
B2B brands have historically positioned themselves as the more serious older sibling of consumer-oriented B2C brands, but that can present challenges when you are trying to differentiate your brand from competitors. One powerful way to do that is to develop a distinct identifiable brand voice that also forges an emotional connection with your audience. When it comes…Read More
As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…Read More
When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…Read More
It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head…Read More
Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry. 1. Tap Into Your Existing Customer Base It’s true that drumming up new business…Read More
Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…Read More
Children and golddiggers across the nation are writing out their lists to Santa Claus. This is great news to retailers, especially those that have felt the wrath of Amazon. The fourth quarter is when many digital retailers finally hit the black, and a mistake here can mean losses for the year. Needless to say, you…Read More
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