B2B

5 Emerging Marketing Channels for B2B in 2019

By Elton Mayfield / April 23, 2019 / 0 Comments

As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…

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8 B2B Marketing Tactics that will Support Your Long-Term Marketing Goals

By Renae Gonner / April 18, 2019 / 0 Comments

As you plan your marketing strategy for long-term goals, it’s important to consider all the tactics that will support them. Marketing channels and tactics for them are constantly changing, so here is a refresher to make sure you haven’t left anything out. Here are the top 8 best B2B marketing tactics that you can add…

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5 B2C Trends Successful B2B Companies Must Follow

By Elton Mayfield / January 3, 2019 / 0 Comments

When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…

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4 Marketing Strategies to Implement NOW for a Strong Start to 2019

By Renae Gonner / December 18, 2018 / 0 Comments

It’s not too early to start thinking about your marketing strategy for 2019. In fact, ideally, you would already be hammering out the logistics, doing an analysis to determine if any changes should be made and finalizing the details so that you can implement it in 2019. But why wait? You can get a head…

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4 Marketing Ideas that You Should Use Daily

By Renae Gonner / December 13, 2018 / 0 Comments

Marketing your business isn’t something that you can simply set and then forget. For the greatest success rate, there are a number of things that you can be doing on a daily basis to advance your business’ presence within your industry. 1. Tap Into Your Existing Customer Base It’s true that drumming up new business…

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Adding Low Cost Video to Your Digital Marketing

By Elton Mayfield / November 20, 2018 / 0 Comments

Video is now an essential component of any online marketing strategy – it is no longer a luxury. The Hubspot study, State of Video Marketing Report 2018, is only one of the many indicators that video is beginning to take over digital marketing. 81% of marketers use video, a more than 20% increase year over…

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Retail Digital Marketing for the Holidays to Stay Ahead of the Curve

By Elton Mayfield / November 16, 2018 / 0 Comments

Children and golddiggers across the nation are writing out their lists to Santa Claus. This is great news to retailers, especially those that have felt the wrath of Amazon. The fourth quarter is when many digital retailers finally hit the black, and a mistake here can mean losses for the year. Needless to say, you…

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B2B Website Design: Creating Content With Impact

By Renae Gonner / October 30, 2018 / 0 Comments

Your website is probably the first thing most people see when it comes to your brand. It is your digital storefront that you present to prospective buyers, clients, and partners. Many B2B companies don’t have a brick-and-mortar location for clients to visit, so having an online version is crucial. Even if you do have a…

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The Convergence Of B2B And B2C Brand Marketing

By Elton Mayfield / October 15, 2018 / 0 Comments

Many years ago, Disney released a film called “Freaky Friday” in which a mother and her daughter end up switching bodies. In the last few years, I’ve noticed a similar trend happening in how B2B and B2C brands approach their marketing. While I’ve always believed both marketing sects are more alike than different (though there…

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Tech Today – What You Need to Know About the Google+ Data Breach

By Allana Pettigrew / October 10, 2018 / 0 Comments

On Monday, October 8, in a blog post written by Ben Smith, Google’s Vice President of engineering, the company announced it would be closing the Google+ platform to consumers in ten months. The announcement was posted after The Wall Street Journal reported that Google discovered a significant data breach of the platform in March of…

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