B2B Vendors

Content Your Audience Wants But Isn’t Getting

Is Your Content Passive or Interactive? It’s no longer enough for content to be good. (Heck, maybe it never was.) It’s not even enough for content to be timely, personalized, well-distributed, or repurposed. What’s also important is that your content is interactive—or at least, some of your content is interactive. In fact, a Customer Think…

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B2B Email: Only As Good As the Inbox It Lands In

Simple Tips for Email Deliverability You’ve done the unthinkable: you’ve crafted the perfect marketing email. A stunning design, perfect CTA, and breathtakingly relevant content. And guess what? None of it matters if it doesn’t land in an inbox. Email deliverability is one of the most important things to keep in mind as you engage with…

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B2B Vendors: Make Sure Your Website Delivers

What Your Customers Really Want from Your Website   Are you a B2B vendor? If so, your website probably isn’t delivering what your potential customers actually want—at least, that’s according to a recent study from KoMarketing, Huff Industrial Marketing, and BuyerZone. A blog post by marketingcharts.com recently broke down the study and some of the important…

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