What You Need to Prepare for This Year’s Trade Shows It’s official: trade show season is in full swing. As someone who attends his fair share of them, I can attest to it. This week, I will be attending the DeckExpo and Remodeling Show, where I will visit booths from many companies in the building…Read More
Sales and Strategy Go Hand In Hand What if I told you that all the effort you put into marketing your building products was absolutely useless? What if I told you that no matter how great the creative, how brilliant the strategy, and how alluring the incentive, your approach was doomed to fail? Because…Read More
Why Now Is the Time for B2B E-Commerce There’s a dirty word in the world of B2B marketing. A word that strikes fear in the hearts of B2B marketers and sales people everywhere. It’s a word many are afraid to say, but not me. I’m talking about e-commerce. (See? Told you—not afraid.) Many…Read More
Is Your Marketing Making Life Easier for You or Your Prospects? There’s a saying that doing the easy thing is not the same as doing the right thing. It’s definitely true for B2B marketers—what’s easy for us to produce might not be what is right for our audience to consume. But we like easy; as children,…Read More
Drive Sales Promotion Results by Marketing to Your Sales Team Here’s something you might not expect a veteran B2B marketer to say: The success of a B2B sales promotion does not hinge on the prizes, nor does it hinge on the theme. It’s not only about the bells and whistles. It’s not even only…Read More
Repurpose Your Content for Greater ROI Content marketing is a big deal for B2B marketers right now. If you didn’t know that, you haven’t been reading enough Navigate-the-Channel lately. In the past few weeks alone, we’ve discussed the importance of the Buyer 360 (creating the right content at the right time for the right audience)…Read More
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