B2B Buyers

10 IBS Insights You Need to Know (Part 1/2)

Part One: 5 Building Products Marketing Lessons from IBS 2016   This year, several members of the ER Marketing team and I attended the annual International Builders’ Show (IBS) and KBIS in Las Vegas, NV. As anyone who has ever attended can attest to, this is a big event that can be overwhelming. We’re not…

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What Building Products Marketers Need to Know About Millennials (Part 1/2)

New Customers, New Expectations   Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique…

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10 Trade Show Tips That Speak for Themselves

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s…

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6 of My Favorite Building Products Manufacturer Apps

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used…

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Palate Cleanser: Why Building Products Marketing Matters

Now More Than Ever, Marketing Still Matters to the Bottom Line   Those of us who have been in the building products industry for many years know that when times get tough, marketing can be one of the first things to get cut. The simple, undeniable truth is that B2B marketing is often underrated, and…

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Proving B2B ROI Is Hard, But You’re Still Responsible for It

Don’t Ditch Lead Generation—Do Lead Generation Better As B2B marketers, how do we quantify the results of our work? How do we prove the effectiveness? The ROI. That’s the constant challenge we face, especially when it comes to the building industry, where we have to be that much smarter. The numbers prove it: 32% of…

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There’s a Word for Doing Something Just to Please Yourself…And It’s Not “Customer-Centric”

Content Marketing Must Be Customer-Centric, Not Company-Centric You know what I just love? Reading content by a business about their business. In my time as a marketer, I’ve learned that most of the world’s best writing comes when the writer completely disregards the audience’s needs. If I can read an entire history of a company…

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What Comes After Sales Enablement?

Take B2B Marketing to the Next Step with In-Person Meetings As building products marketers, it’s amazing to think of the amount of time and energy we spend planning out the perfect marketing tools and strategies. Sales enablement is one such tool that is becoming increasingly prevalent and effective. Done right, sales enablement can provide your…

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B2B Marketers: It’s Okay to Be an Enabler. (Sometimes.)

New Findings Prove the Effectiveness of Sales Enablement   I’m an enabler. No, not the kind you’re thinking—a different kind of enabler. I’m referring, of course, to one of my favorite topics: sales enablement. I’m an enabler in that anyone who knows me knows that I talk about this topic a lot because I have…

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2015’s Top 5 Building Product Dealers and Lumberyards to Follow on Pinterest

Stick a Pin in These Ones—You’ll Want to Come Back to Them Later   Just as social media has taken the B2C world by storm, it is already impacting the B2B world—especially in building products marketing, which offers countless content possibilities such as home renovation, inspiration pictures, DIY information, and more. In previous posts (here…

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