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What Building Products Marketers Need to Know About Millennials (Part 2/2)

Lip Service Ain’t Gonna Cut It Last week, my business partner wrote about the changes coming to the building products industry as more and more Millennials step into a new role as homebuyer. It’s important for building products marketers to plan and adapt their marketing accordingly, but it’s equally important to consider how Millennials will …

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What Building Products Marketers Need to Know About Millennials (Part 1/2)

New Customers, New Expectations   Things are changing in the building industry, and anyone who has worked in it for a long time can see it. Whether it’s the trend towards outdoor living or intergenerational living, there is a common thread: Millennials. And now, Millennials are moving into home buying roles, with their own unique …

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10 Trade Show Tips That Speak for Themselves

Be in the Know Before the Show   When you’ve been in the building products industry for long enough, you learn some valuable lessons about attending a trade show and making the most of your time there. That’s how I know that every year, January marks more than just the start of the new year—it’s …

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6 of My Favorite Building Products Manufacturer Apps

Are You Using All the Sales Tools Available to You?   As of July 2015, there are 1.6 million Google Play apps, 1.5 million Apple App Store apps, and 400,000 Amazon App Store apps*. The building products industry is beginning to take notice of this phenomenon with apps of their own—apps that can be used …

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