One of the most notable changes in content marketing in 2019 is the shift in how it is being used by companies. According to Omar Ahktar, a digital marketing analyst at Altimeter Group, a Prophet Company, Companies are now using content to do more than create awareness or brand health. They’re using it to directly…Read More
Successful B2B content marketing demands a lot of time and effort. You have to stay abreast of the latest trends, come up with new, original ideas all the time, and need to pay attention your competitors’ strategies, so you can post relevant content frequently to build an audience that wants – and expects – your material. For…Read More
While many approaches to generating appointments or making new connections with your customers (or future customers) have changed over the years, the cold email is still an effective way to reach your target audience. Here are a few cold call email tips to help you create a marketing strategy to scale your campaign and boost…Read More
It is time to FORCE your sales and marketing teams to work together. No, you don’t have to do anything illegal. What you really need is a system that requires both legs of your outreach to align or die. There is no other alternative in account based marketing (ABM), and this is why a growing…Read More
With all of the buzzwords and martech surrounding the marketing discipline these days, one can easily be led down a road of complexity that will quickly become frustrating and inefficient. Even if you have the greatest Martech stack known to man, it means nothing if you have to cycle through dozens of applications just to…Read More
While Business-to-Consumer (B2C) marketers can use catchy slogans and viral campaigns to build their brands, in the Business-to-Business (B2B) world, the branding process is a little more complex. Catchy slogans and viral campaigns can be helpful, but as a B2B, your approach needs to be a bit different. Branding yourself to attract business sales isn’t…Read More
The B2B buying experience is changing because of digitalization. Customers in this space are looking for convenient transactions, high levels of customer service, and most importantly, personalized prices and products. Buyers shifting to e-commerce are looking to businesses that are making the same shifts. A company should not look to these types of changes as…Read More
As a new B2B company, you’ve likely considered creating a website to promote your brand. It’s an exciting project, right? It’s easy to get starry-eyed dreaming of all the new business your website is going to generate for your company. Before you dive in, though, make sure you avoid these three very common and costly…Read More
Do you want your B2B branding to be boring? Most companies don’t! But, many B2B brands today are mired in old-fashioned, outdated mentalities, and end up missing what connects with their audience. B2B branding has been evolving, and competition has never been fiercer. To be a winner in the B2B landscape today, you need a…Read More
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