The name of the game is automation and with good reason. Automation is the Denzel Washington of digital marketing – the equalizer. If you can properly automate your marketing process, then you can scale into a higher level of outreach without the need for more people. You get a higher ROI with a cost-effective process…Read More
Business and technology are an interwoven and reinforcing phenomena, so it’s not surprising that many of the newest business trends involve tech advances. They have an increasingly important impact on how B2B organizations pursue long-term goals and perform their daily tasks. New technology is speeding business growth, and analysis shows it will continue to well…Read More
Many businesses are too scared to take the leap into Amazon’s marketplace, or just haven’t considered even looking at the platform as a way to expand their B2B sales. That’s because although it’s a worldwide sales giant, it’s intimidating to know where or how to begin – but with over 100 billion in annual sales…Read More
When you think of recent B2C marketing stories that made headlines and caused a stir, it’s likely that IHOP’s name swap, Jack-In-The-Box’s racy double entendre, or Oreo’s Super Bowl tweet come to mind. As a B2B marketer, you don’t have to create controversial campaigns, but it would be a wise strategy to take a cue…Read More
Let’s face it – the BS degree doesn’t quite hold the weight that it used to. The generic programs that most liberal arts schools create do not prepare students to be day one value creators. Employers are no longer taking on the pressure of training new employees – they now outsource into the global market…Read More
Video marketing has become a popular platform for marketing because it offers an immersive experience and sends a clear message. There has been plenty of upgrades in B2B video marketing over the last few years including 360-degree videos, virtual reality-based videos, and projection mapping which offer marketing professionals unprecedented visual mediums to work with. Videos…Read More
Artificial intelligence (AI) is fast becoming a staple of marketing campaigns of all sizes. There is definitely something to be said for the ability to automate and target aspects of your brand marketing, especially if you do not have the manpower to do these things through labor. The concept of machine learning is another popular…Read More
Developing a marketing mix can be a daunting task. You first have to understand your business and product and how it fits in the marketplace. Then assess your competition and determine how you should compete. Your product might be superior to others in the market, but it is not until your target market perceives your…Read More
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