AI

5 Emerging Marketing Channels for B2B in 2019

By Elton Mayfield / April 23, 2019 / 0 Comments

As you work on your marketing plan for 2019 with your team, it’s important to be aware of emerging marketing channels for B2B companies. Technology rapidly becomes more sophisticated, and depending on your industry and your target audience, staying on top of new channels may be the best way to beat your competition. B2B marketing…

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Let the Creative Department Do Their Job

By Renae Gonner / March 5, 2019 / 0 Comments

With AI and machine learning taking center stage in the minds of many marketing experts, some traditionally creative “pure” marketers may find their skill sets pushed to the background. After all, graphic design for print paraphernalia and logos can now be done with a couple of clicks online. Putting together an entire marketing campaign is…

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How Will AI Affect Marketing in 2019?

By Elton Mayfield / February 28, 2019 / 0 Comments

One of the most popular new buzzwords in marketing is “artificial intelligence,” or AI. The concept of relying on intelligent computers to conduct a traditionally creative enterprise is exciting. The professional world is having a field day trying to determine the next advancement that will come from the concept of AI. So how exactly will affect…

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How Chatbots Can Help Personalize Your Customer Service Process

By Elton Mayfield / February 26, 2019 / 0 Comments

AI is one of the most important buzzwords in marketing for a reason – it works. Companies across the globe are finding ways to use AI to reduce costs and scale up marketing efforts. Businesses are becoming more precise in their audience targeting. There are very few downsides to effectively using AI driven algorithms! One…

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AI for B2B in a World of Personalization

By Renae Gonner / February 12, 2019 / 0 Comments

The B2B buying experience is changing because of digitalization. Customers in this space are looking for convenient transactions, high levels of customer service, and most importantly, personalized prices and products. Buyers shifting to e-commerce are looking to businesses that are making the same shifts. A company should not look to these types of changes as…

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Are You Using Your AI to Target Properly?

By Elton Mayfield / November 6, 2018 / 0 Comments

Artificial intelligence (AI) is fast becoming a staple of marketing campaigns of all sizes. There is definitely something to be said for the ability to automate and target aspects of your brand marketing, especially if you do not have the manpower to do these things through labor. The concept of machine learning is another popular…

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4 Digital Marketing Trends for the Second Half of 2018

By Renae Gonner / September 11, 2018 / 0 Comments

Digital marketing trends are changing just as fast as the rate at which technology is innovating. Those who refuse to adjust with the changing times will inevitably be at a competitive disadvantage. Let’s take a look some of the top digital marketing trends that will emerge in the second half of the year and the…

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New Technology Sales Techniques Enhance Modern B2B Marketing

By Elton Mayfield / August 23, 2018 / 0 Comments

E-commerce will become even more of a focus for the B2B marketplace over the coming years. Companies that will enjoy the highest growth during this period will invoke cutting edge technology sales techniques that fit the new process that e-commerce creates. Surprisingly, there is a great deal of room for growth in the B2B e-commerce…

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What are Marketers Doing with AI Right Now?

By Elton Mayfield / May 3, 2018 / 0 Comments

  The business world is asking itself – has artificial intelligence finally moved beyond being yesterday’s buzzword of choice into an actionable solution for my marketing issues? The answer depends on who you ask. Many forward-thinking companies have already implemented AI into their marketing infrastructures. Others say that it is an innovation that still leaves…

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How Automation Sets You Up for Big Growth

By Elton Mayfield / January 23, 2018 / 0 Comments

If you have not embraced the AI revolution in marketing, you will soon find your business squarely behind the eight ball in your industry. Automation is one of the core implements/takeaways/precursors of artificial intelligence. Its proper use sets you up for big growth in every aspect of business. Here’s how: Cost Reduction Big growth doesn’t…

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