AdWords

Google’s Continued Mobile Evolution

What B2B Marketers Need to Know About Google’s Latest Updates Guest Contributor: Corey Morris, Director of Digital Strategy We’re getting closer to the day when we no longer separate or distinguish traffic by     device type—when the word “mobile” as an adjective becomes a thing of the past.       Google has been…

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AdWords Expanded Text Ads: What are they and why do they matter?

Guest Contributor: Corey Morris, Director of Digital Strategy This year has been a big one with Google updates and news across all platforms and products. Google AdWords has not been immune to large scale changes that have an impact on how advertisers manage accounts and campaigns. Earlier in the year Google removed all ads from…

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