In order for your B2B marketing strategy to be successful, it must be geared toward lead generation. In fact, 85 percent of B2B marketers state that their main priority is to generate leads. Creating a successful B2B marketing strategy is hard work, especially if you don’t know how to reach your target audience and give…Read More
It’s hard to believe, but 2019 is right around the corner! It’s not too early to start thinking about the marketing trends that you need to pay attention to for next year. In fact, knowing this now can help you get a jump on things for 2019 and put you ahead of the game —…Read More
As a building products manufacturer or marketer, it is crucial to have a sound marketing plan for your products lest your competitors beat you at the game. In most cases, when it’s time to create a new sales and marketing plan, most companies use their previous year’s template and just improve on a few things.…Read More
As a manufacturer, you most likely know it’s important to have a good website and significant social media presence. But do you really know how to piece together the various elements of online marketing so that they can drive up your building material sales? Your company’s online presence is capable of providing you with 24/7…Read More
Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing…Read More
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