Advertising

8 Key Aspects of A Successful Building Products Marketing Plan

As a building products manufacturer or marketer, it is crucial to have a sound marketing plan for your products lest your competitors beat you at the game. In most cases, when it’s time to create a new sales and marketing plan, most companies use their previous year’s template and just improve on a few things. …

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4 Steps To Take Advantage of Your Online Presence To Grow Building Materials Sales

As a manufacturer, you most likely know it’s important to have a good website and significant social media presence. But do you really know how to piece together the various elements of online marketing so that they can drive up your building material sales? Your company’s online presence is capable of providing you with 24/7 …

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3 Great Examples of Content Marketing Strategies Being Employed in the Building Sector

Building products’ companies across the nation are employing innovative content marketing strategies to attract and convert their audience into customers. Today, there are very many forms of content that product manufacturers in the building sector can rely on. Some of the most common ones include, how-to-articles, how-to-videos, simple product demonstrations or elaborate product animations, manufacturing …

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8 New B2B Marketing Trends to Take Advantage of in 2018

The world of B2B marketing is changing constantly, particularly in the modern era of social media, audience analytics, and automated ad tech strategies. Your brand needs to stay ahead of these changes in order to successfully reach your audience, especially now that consumers are savvier and more likely to be skeptical of advertising. Here’s how …

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3 Ways to Automate the B2B Customer Journey

The secret of effective marketing is to scale without increasing costs. What is the answer to this dilemma in most cases? Automation! However, this begs the question – how do you automate your B2B customer journey without depersonalizing? Consumers on every scale are demanding more of a personalized experience. With all of the choices they …

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