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Debt and Other Economic Factors Affecting the Building Product Industry

Keeping an eye on the recovery of the economy is important for building product CMOs to consider as they make long-term strategic marketing plans. As you know, building products and the housing market have easily been the segment most effected by the economic problems of the past couple of years. Recently released statistics and news …

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Building Product Marketing Icons – Old vs. New

Steve Jobs, the king of digital, taught us that “Traditional Media” is not dead. It seems everyday in the building product industry, we are being told traditional marketing methods are dead and digital only is the way. With continued sluggish sales and knowing the building product industry is going to stay compressed for the foreseeable …

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