ER Marketing is excited to announce and welcome Allana B. Pettigrew as Director of Digital Strategy. Pettigrew will be responsible for leading the digital and interactive practices within the agency, driving innovation and growth in digital strategy for all clients, thought leadership in the technology space, and building the strength of digital and interactive knowledge among all agency staff.
“We continue to look for the very best people to join our team,” said Elton Mayfield, ER Marketing co-founder. “As we continue to grow and expand our solutions, we recognized the need to have a very strong digital marketing leader. Allana brings a depth of knowledge across all areas of digital marketing.”
“I’m incredibly energized to join ER Marketing in this pivotal role. The agency has a very strong presence in the B2B marketing space, and I can’t wait to contribute to that continued growth with my own experience and ideas,” said Pettigrew. “It’s fantastic to be working with such a talented and creative team of marketers.”
Pettigrew brings twenty years of experience in digital and interactive strategy, design, and development leadership to the agency. She has previously held technology leadership positions at DST Systems, Inc., VML, and Global Prairie, as well as consulting engagements with H&R Block, TruHome Solutions, and greyhealth group. Her past client relationships include Dell, Turner Broadcasting Europe, American Funds, Merck Pharmaceuticals, Women Leaders in College Sports, Pearson Learning Systems, and adidas. She serves on the leadership council of Digital Women of Kansas City. Pettigrew received her bachelor’s degree from the University of Kansas and her MBA from Baker University.
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